Rocawear is an American clothing manufacturer based in New York.
It was created in 1999 by Roc-A-Fella Records co-founders Damon Dash
and Jay-Z. Rocawear expanded through licensing to sell
clothes for children and juniors; socks and sandals; leather, suede, and
fur outerwear; handbags and belts; lounge wear; big and tall; headwear;
jewelry; and sunglasses; as well as co-branded product with Pro-Keds,
State Property, and Team Roc.
Launched off of the meteoric success of co-founder,
Shawn “JAY Z" Carter, The ROC represents a borderless, global lifestyle.
With Roc-A-Fella Records serving as the initial launch pad, The ROC
realized its prowess in creating culture far beyond the realm of music.
Hence, the birth of the apparel company, Rocawear. Like Roc-A
Fella Records, Rocawear quickly staked its claim in hip-hop history
becoming the destination brand for street savvy consumers. Rocawear
maintains a focus of providing clever innovation in fabrication,
application and design to its customer.
Rocawear is a dominant lifestyle apparel brand for
a wide range of customers. Inspired by an urban aesthetic rooted in
young men’s sportswear, Rocawear has expanded its brand through
licensing pacts to develop lines for Men’s, Kids, Big & Tall, Outerwear,
Socks, Headwear, Watches, Eyewear, Footwear and Fragrance. Their
authentic mix of department store to specialty stores makes Rocawear an
ideal retail partner. Within the department store space they insure that
they provide both buyers and consumers with product at a price point
that enables the store to make profit and the customer to receive
quality product at a fair price. With specialty designed product, which
allows the partner to remain unique in their presentation without
affecting the department store business.
In 2007, Iconix Brand Group purchased Rocawear.
Iconix Brand Group
is an American brand management company that licenses brands to
retailers and manufacturers primarily in the apparel, footwear, and
apparel accessory industries. Its brands are available in such stores as
Kohl's, Kmart, Sears, Macy's, Target and JC Penney.
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