Timberland is a big company
made up of a lot of small parts and incredibly talented people.
They make boots, shoes, clothes and gear that are comfortable
enough to wear all day and rugged enough for all year. They
don't rest on their accomplishments. If they did, they
would have only made one waterproof leather boot in there entire
history. Obviously, they have achieve much more.
They believe that
their place in this world is bigger than the things they put in
it. So they volunteer in their communities. Making new products
goes hand in hand with making things better. That means
reducing their carbon footprint and being as environmentally
responsible as they can.
They love every minute they
spend outdoors, and they work hard to create things that make
that experience better in every way.
1952 Every journey has a
beginning. Theirs begins when Nathan Swartz buys part of the
Abington Shoe Company. He learns how to make shoes, and starts
working on ways to make them better.
1955 Nathan Swartz
becomes sole owner of the Abington Shoe Company. Business is
good, and sons Sidney and Herman join him at work.
1965 History in the
making. The Swartz family introduces injection molding to the
footwear industry and the first truly waterproof Timberland®
leather footwear is born.
1973 The Timberland®
boot is introduced. It stands for rugged durability and
exceptional craftsmanship. It still does.
1978 "The Timberland
Company" becomes their official name. They manufacture their
first hand-sewn casual shoe.
1980 The small New
England footwear company leaves its footprint on the
international fashion market as Italian exports take off.
footwear is exported to other locations in Europe and the Far
1986 The next generation
of Timberland. Nathan's son Sidney becomes sole proprietor of
The Timberland Company. Sidney's 26-year-old son Jeffrey joins
the company as head of international sales.
1987 The company goes
public on the American Stock Exchange.
1988 Men's and women's
clothing lines are introduced. Timberland® specialty stores open
in Boston, New York and London.
1989 Their longstanding
partnership with City Year begins with 50 pairs of boots. It
will eventually grow to over $10 million in support, allowing
City Year to expand to 18 cities.
introduce their first lightweight hiking boot, with a
Timberland® Trail Grip™ sole for traction without harming the
1990 Timberland® apparel
for women is introduced.
1991 Jeffrey Swartz is
named COO. Waterproof leather outerwear and accessories are
introduced. Timberland® leather means true protection for the
1992 The Path of
Service™ program is launched, and employees are offered 16 hours
of paid leave to perform service in their communities every
1992 Timberland joins
Business for Social Responsibility, teaming up with other
businesses to initiate social change. Their "Give Racism the
Boot" campaign delivers messages of tolerance.
1993 How they make
Timberland® products is as important as what they make. They
sign a set of environmental guidelines from the Coalition for
Environmentally Responsible Economies (CERES).
1996 Boots and shoes for
kids introduce Timberland to a whole new generation. Product
lines expand with watches, daypacks, travel gear, gloves, and
Combination Construction (ACC) and B.S.F.P.™ outsole technology
make Timberland® footwear even more comfortable and rugged.
1997 The Path of
Service™ program expands to 40 hours of paid community service
time for employees every year.
1997 Fortune Magazine
lists Timberland as one of The Best Places to Work for the next
1998 Jeffrey Swartz,
grandson of Timberland founder Nathan Swartz, becomes President
and Chief Executive Officer.
1998 Timberland's 25th
anniversary. They celebrate by putting on their first
company-wide day of community service. They call it
Serv-a-palooza, and it becomes an annual worldwide event.
1999 Timberland PRO®
series is introduced, featuring comfort, protection and
durability for working professionals.
2000 Timberland is
honored by Business Ethics Magazine as one of the "100 Best
2001 The Path of
Service™ sabbatical program is introduced, giving employees the
opportunity to apply for long-term service projects.
2001 The Committee to
Encourage Corporate Philanthropy selects Timberland as a
recipient of the 2001 Annual Excellence in Corporate
2004 Working Mother
magazine names Timberland to their list of "100 Best Companies
for Working Mothers." They will receive the honor again in 2005
employees begin to take advantage of a $3,000 stipend toward the
purchase of hybrid vehicles.
2005 Timberland acquires
the SmartWool Corporation and introduces more footwear that
benefits from its temperature regulating features.
2005 Timberland donates
footwear and gear to Hurricane Katrina disaster relief efforts
and extends its employee service sabbatical program with the Red
distribution center in Ontario, California generates 60% of its
power through the installation of new solar panels. The solar
installation reduces green house gas emissions by an estimated
480,000 pounds per year.
2006 The Timberland
PreciseFit™ system is awarded an IDEA silver award for
innovation in design.
2006 The Timberland®
Cadion is named Backpacker Magazine Editors' Choice.
2006 howies, an active
sports brand from Wales, UK, is acquired.
2007 Timberland is named
to CRO Magazine's list of Best Corporate Citizens.
2007 Timberland acquires
iPath, a skate-inspired footwear and clothing brand.
June 2011 it was announced that Timberland would be purchased by
a leader in branded lifestyle apparel, and
The Timberland Company (“Timberland")(NYSE: TBL) jointly
announced on June 13, 2011 that they have signed a definitive
merger agreement. VF will pay Timberland shareholders $43 per
share, representing a total enterprise value of approximately $2
billion net of cash acquired. The merger agreement was
unanimously approved by both companies' Boards of Directors.
You can read the press release from
The Timberland Company Being Acquired by VF Corp news
article on the Fashion Newspaper.
To learn more about
Timberland Company, please visit
www.timberland.com. You can also learn more about becoming