The
recent
staging
of CPM –
Collection
Premičre
Moscow
closed
to
excellent
results:
25% more
exhibitors
and
collections,
16% more
exhibition
space
and 7%
more
visitors.
According
to
preliminary
reports
of the
organizer
(Igedo
Company),
more
then
18,000
registered
buyers
attended
Eastern
Europe’s
leading
fashion
trade
fair to
gather
information
from the
nearly
1,500
exhibitors
and
collections
for the
2008/2009
Autumn/Winter
season.
About
one in
five
visitors
came
from
outside
of
Russia ,
predominantly
from the
neighboring
CIS
states.
Nearly one third of the exhibitors reported increased buyer’s professionalism. Over 70% of the buyers at CPM were decision-makers. Approximately 40% of the visitors came from Moscow and the Moscow metropolitan region, 60% from other parts of Russia as well as from the neighboring Eastern European and Central Asian states. CPM registered an above-average increase in attendance particularly from the regions surrounding St. Petersburg , Nizhny Novgorod and Khabarovsk in East Siberia .
“The Russian fashion market continues to see very dynamic growth as does CPM. This is reflected by the record number of participants registered at the 10th CPM and the clear indication of further growth in all segments. Again the basic mood prevailing in the exhibition halls was excellent and the stands were buzzing with business. CPM has both impressively underlined and further enhanced its role as the leading fashion trade fair for Eastern Europe ,” stated Frank Hartmann, Managing Director of the Igedo Company.
“CPM has long asserted itself as a solid platform for fashion business in Russia ,“ said Jack Geula of the Agency Muschel, represented at CPM with such brands as Bogner Jeans, Lagerfeld, Barutti, Joker Jeans and Guy Laroche. ”The high number of experienced partners and those willing to learn provides impressive business opportunities and opens the door to successful sales throughout the entire Russian market.”
CPM Project Director Christian Kasch agreed: “Nearly three quarters of the buyers present make their most important order decisions for the coming season at CPM – Collection Premičre Moscow. Many of them also visit the big fashion trade fairs in Düsseldorf. However, for buyers from regions with numerous cities with over a million inhabitants, CPM is becoming more and more attractive due to its easy accessibility and the lack of the language barrier.”
In addition to the “CPM – Accessories & Shoes” area, the segment “CPM Store Concept” with a focus on the growing market for vendor-managed sales floors also had a successful debut. “We were able to make excellent contacts with shopping centers, developers and potential customers from all over Russia and its neighboring countries. Visitors came from Samara, Yekaterinburg, Chita , Vladivostok and many other cities. To us CPM is a viable platform for our expansion into these markets,” explained Stephan Wölfer, Central Eastern Area General Manager at Triumph.
The “CPM Kids“ area again welcomed the “who’s who“ in baby and kids’ fashion including exhibitors such as Hallo Kitty, Trussardi, Patrizia Pepe, Cristina Effe and Historic Research. “CPM Lingerie” featured Daniel Hechter, Parah, Liberty and Feraud while the “CPM Young Fashion” segment provided brands like Patrizia Pepe and Converse with an efficient working and information platform.
The 11th
CPM will
be held
at the
Moscow
Exhibition
Center
from
September
10 - 13,
2008.
For
further
information
on
visiting
or
exhibiting
at CPM
2008,
contact
Messe
Düsseldorf
North
America,
150
North
Michigan
Avenue,
Suite
2920 ,
Chicago
, IL
60601 .
Telephone:
(312)
781-5180;
Fax:
(312)
781-5188;
E-mail:
info@mdna.com.
Or visit
the web
site
http://www.mdna.com
or
http://www.cpm-moscow.com
