The WSA Show
Footwear Industry Supply Chain Under One Roof
Fashion Event Article Posted
January 22, 2009
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With the
current marketplace challenges at the forefront of today's footwear
industry, The WSA Show is rounding out its comprehensive offering by
servicing the supply chain needs of manufacturers and retailers with
the newly-added Materials at WSA. The Materials at WSA segment will
feature exhibitors who focus on innovative and efficient solutions
for speed to market, product differentiation, customization, and
product safety and testing
all in one convenient location at the
upcoming exhibition, February 12-14, 2009. Now centrally located on
the second floor of the Sands Expo Center, Materials at WSA allows
product developers, designers, sourcing executives and buyers to
meet with new and existing suppliers, and attend world-class
workshops that offer expert insight on how best to navigate today's
market demands.
These are
challenging times for the industry as a whole,
says Courtney
Harold, show director, Materials at WSA. The suppliers who are
exhibiting at the upcoming Materials at WSA represent an
understanding of what the current needs are, and how they can be
met.
The resources focused on speed to market solutions will cater to manufacturers looking for more competitive production schedules in order to get new product on store shelves faster and stay ahead of their competition. Also, present will be exhibiting suppliers willing to work with manufacturers on lower volume productions to allow for greater differentiation and customization options. Visitors will also be able to take advantage of resources to help them comply with new product safety and testing laws, especially as it relates to lead levels in children's products.
In addition to a wide array of suppliers from around the globe such as CICB Brazilian Leather Pavilion, More Shoeparts Co. LTD and Wolverine Leathers, some of the other innovative new exhibitors next month will include:
Cocona,
Inc.,
based in Boulder, Colorado, is focused on developing innovative,
eco-friendly technologies from natural resources. This cutting-edge
material is already used in footwear and apparel by companies such
as New Balance, which launched the fabric in a selection of men's
and women's sneakers and apparel last fall.
Yili Shoe
Materials Co.,
based in China, will debut its innovative insoles made of Coconut
Beard cork centered on deodorization without chemical processing,
and an inner system that allows footwear to better withstand the
force of hiking and power walking.
Shandong
Zehui Hi-Tech Coating Co.,
based in China, offers breathable products with the most advanced
composite technology to maintain waterproof and windproof, while
staying cool for the wearer, no matter how much energy is exerted
while the shoe is worn.
We
re very
excited to have the opportunity to share with the world Cocona
's
new innovative lining at Materials at WSA,
said
Alan Lekan,
VP product development.
Cocona
fabrics provide both comfort and
protection in a wide variety of products. We combine multiple
features and benefits into one environmentally-friendly technology.
Cocona
, (the
consumer brand name chosen for apparel applications), specializes in
natural, quick dry, odor and UV managing fabric technology, which
was created because the activated carbon in their fabrics is made
from recycled coconut shells a natural and renewable resource.
Early this year, Cocona Inc. will introduce a new line of footwear
lining and mesh upper materials in the U.S. featuring Cocona
technology.
Materials at
WSA will also host two informative workshops presented by the
industry's leading experts,
The Magic of Color'spring/Summer
2010 Trend and Color Forecasting
and 'speed to Market: Are
You in the Loop?,
which will serve not only to inform, but
inspire.
The Magic of Color'spring/Summer 2010 Trend and Color Forecasting will be presented by Leatrice Eiseman, worldwide recognized color specialist, and Executive Director of the Pantone Color Institute. This workshop is tailored to designers, and anyone needing to design or forecast 18 months out. Eiseman will share her expert knowledge and insight of the color trends for Spring/Summer 2010.
Speed to Market: Are You in the Loop with South American Suppliers? will be presented by Mercedes Gonzalez, director of Global Purchasing Companies, a full-service buying office that plans and implements retail strategies with specialties in new store planning and streamlining established businesses. Gonzalez will target this workshop to sourcing, design, and product developers from small to mid-size brands and companies, and will share her personal experience with using material suppliers from South America in order to meet physical properties, price points and quantities.
The Magic of
Color'spring/Summer 2010 Trend and Color Forecasting
will take
place at 3:30pm on Thursday, February 12, and 'speed to Market: Are
You in the Loop? will take place at 9:00am on Friday, February
13. Pre-registration can be completed online at
www.materialsatwsa.com. Space is limited.
The show will also host its popular, cutting-edge trend forecast area, which will reflect the direction of the new season by showcasing innovative materials from exhibiting suppliers, and have onlookers buzzing.
To find out more about Materials at WSA, visit www.materialsatwsa.com.
About Materials at WSA
Materials at WSA, a special featured section of The WSA Show, expands the breadth of this industry marketplace to include the supply chain by focusing on materials, design, components, technology and sourcing alongside the finished product, becoming easily accessible to brand and retail leaders. These exhibits and workshop programs, attract product development, design and sourcing executives and their teams, and represent the source of products, services and information for the footwear supply chain in the U.S. For more information on Materials at WSA, please visit www.materialsatwsa.com.
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