INTERNATIONAL FASHION WEEK TO LAUNCH IN DALLAS OCTOBER 20 - 26, 2007 TIED TO FASHION INDUSTRY's APPAREL & ACCESSORIES MARKET AT THE DALLAS MARKET CENTER

INTERNATIONAL FASHION WEEK TO LAUNCH IN DALLAS OCTOBER 20 -26, 2007 TIED TO FASHION INDUSTRY's APPAREL & ACCESSORIES MARKET AT THE DALLAS MARKET CENTER Fashion Article Posted March 27, 2007

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Dallas Market Center, the world's largest wholesale resource, recently announced a partnership with Los Angeles and New York-based LIVEstyle Entertainment and Dallas-based Commerce House to launch the first Dallas International Fashion Week, October 20-26, 2007. The event will bring the runway experience of fashion markets directly to the public via a series of events taking place at Dallas Market Center.

This unique week of fashion shows and industry parties will offer the public an exclusive first look at the newest fashions presented by regional, national and international fashion designers in one of the largest wholesale and retail markets in the country.

Event dates are scheduled for October 20 - 26^th as part of the Apparel and Accessories Market (Oct. 21 - 24) held at Dallas Market Center. Plans are in place to hold Dallas International Fashion Week semi-annually with fashion shows and events each March and October tied to major Apparel Markets.

Over four days in October, designer fashion shows will showcase Spring/Summer 2008 collections in a curtained, enclosed 50,000 square foot fashion-theater located within The Grand Pavilion at the Trade Mart. The space will feature a pre-show lounge complete with massive bar and dj booth, plasma monitors, interactive sponsor booths and special display areas. Inside the fashion theater a dramatic 72 foot T-stage runway will be surrounded by reserved and VIP seating as well as reserved space for media.

Opening and closing events for Dallas International Fashion Week, along with daily celebrity-studded after-parties and charity-fundraiser trunk shows will be held at various partner retail locations throughout Dallas.

We are extremely excited to be a partner in bringing the Dallas International Fashion Week to life this year, and are thrilled to be launching it in conjunction with the 50^th Anniversary of the Dallas Market Center, explains Bill Winsor, President and CEO of Dallas Market Center. This event allows participation for the public to participate directly in the drama and energy of fashion markets in Dallas.

Executive Producer and Managing Partner at LIVEstyle Entertainment, David Manning, adds,
We've been in planning for the launch of the DIFW for nearly two years and are excited to deliver a program that we anticipate will deliver commercial success for our participating designers and the regional marketplace, as well as bring the sizzle and entertainment value of the top designer runway shows to the #2 fashion apparel market in the country. Mr. Manning adds, the growth in fashion as an entertainment medium is at its height and we believe Dallas is ready for such a program given the growing market and introduction of other signature fashion events popping up in the market place this year.

Designers who have recently made a personal appearance at Dallas Market Center to support a collection include: The Missoni family, Diane von Furstenberg, the House of Emilio Pucci, the Salvatore Ferragamo family, Carolina Herrera, Todd Oldham, Richard Tyler, Isaac Mizrahi, Derek Lam, Narciso Rodriguez, Nicole Miller, and many others.

A comprehensive promotion and advertising campaign for Dallas International Fashion Week is scheduled for late Spring, and additional details to be announced at a later date.

About LIVEstyle Entertainment

Founded in 2002, LIVEstyle Entertainment is a leader in innovative
live
entertainment marketing, programming and production. Having built and executed successful events and properties throughout the film, fashion, music and sports entertainment industries, LIVEstyle has proven its ability to deliver high-impact brand programs on an annual basis for clients and consumers alike. With the esteemed credit of being one of the largest event producers at North American film festivals, LIVEstyle Entertainment also creates tailor-made event programs for major corporate and entertainment clients. For more information, please visit www.livestylent.com.

About Commerce House

Founded in 2004, Commerce House is a marketing practice group dedicated to improving client business performance through sophisticated strategy and exceptional, award-winning creative execution. Current clients include the Presbyterian Healthcare System, William Noble Rare Jewels and Noble Boutique, Sam Moon Stores, and Zico Natural Coconut Water. www.commercehouse.com.

About Dallas Market Center

Founded in 1957, Dallas Market Center is the world's largest wholesale merchandise resource. Within its marketplace of more than 5 million square feet, retailers from around the globe source products ranging from lighting, home furnishings, gifts, gourmet, decorative accessories and textiles, fashion accessories and women's, men's, and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 84 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. As a result, more than $7.5 billion in estimated wholesale transactions are conducted annually within the Dallas Market Center complex. Dallas Market Center's Web site is available at www.dallasmarketcenter.com.

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