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Be.True Jewelry
Collection Boasts Multitude of Beautiful Earrings, Necklaces and Rings Fashion Article Posted August 2, 2008 |
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This versatile line combines beautiful mixtures of corrugated shapes with bezel set semi-precious and precious stones, various styles and widths of gold-ridged brass or oxidized distinctive chains. Gin, the designer of Be True, also uses exotic and rare stones that encourage people, as she explains, “ have a different perception of what jewelry can be made with, allowing people to make their own statement by either layering my delicate yet unique pieces, or wear one of my edgy statement pieces.” She likes to use stones that are so rare, that no one else knows how or where to obtain them. The use of unusual stones set new and unusual ways brings an air of mystery to Be True. Gin also loves using colors and textures that tell a story, allowing each piece to emerge as a special and classic combination. Be true is also a “green” ecologically friendly company. Be True strives to maintain as small a carbon footprint as possible, by always using recycled products. Their jewelry is made from recycled silver and gold, their fed ex boxes are recycled and paper in their studio, they even use energy star light bulbs and work stations made of recycled wood. As part of their Green initiative, they have even created a “Go Green” Tag Necklace which donates a portion if its sales to the Earth Day Network. With every sale Be. True is moving forward to make a difference. Be True’s newest venture is the “Be” campaign. Every month they will choose a different Charity or Non-Profit group to 'give back' to with the proceeds from each sale of the Necklace and Cuff Bracelet with the word “Be” on it. An inspirational company, Be True are breaking the rules of how to be eco-friendly and conciencious with refreshingly fashion-forward designs. Learn more at http://shopbetrue.com/ |
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