Luli Fama Swimwear with Nine West in Miami
Fashion Article Posted July 24, 2012

   

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Fashion designers, fashion influencers and VIPs from all over the world congregated over the course of last weekend to celebrate Mercedes-Benz Fashion Week Swim 2013 in Miami Beach.

 Striking partnerships between swimwear brands and accessories are most prevalent during the 4-day event. Namely, for the debut of their "La Dolce Vita Miami" collection on Sunday, July 22nd, Luli Fama Swimwear partnered with Nine West to create the perfect fusion between punchy, sexy swim looks and footwear.

Miami-based swimwear designers present an excess of indulgences with "La Dolce Vita Miami" collection paired with Nine West's hottest footwear of the summer season

WHO/WHAT: Inspired by the 1960s cult classic La Dolce Vita, Luli Fama's "La Dolce Vita Miami" 2013 collection is a celebration of the sweet life symbolized in Miami's opulent lifestyle, Italy's decadence and the heyday of a ‘60s bombshell. Full of infinite glamour and romance, the display of sultry silhouettes, intense colors, rich textures and pulsating Italian-inspired prints tells a story about a 1960s beach bash into today's modern style.

Designers Lourdes "Luli" Hanimian and brother-in-law Augusto Hanimian integrate Miami's carefree vibes and rich Italian indulgences into a collection of swimwear and beach apparel that captures the essence of bombshells and a boho flowerchild of the era. "Our collection is inspired by uniting old and new," explains Lourdes Hanimian. "We combined retro and modern styles with elemental highlights from pinup silhouettes, featuring underwire, onto today's well-admired bandeau top. We are such fans of Nine West and their amazing selection of sexy footwear and they were the perfect accessories to complement our festive designs."

Luli Fama's penchant for charmingly-girly accents including ruffles, gold hardware and crystals grace traditional silhouettes. Novel features include underwire tops, cheeky and Luli Fama's signature ruched back high-waisted bottoms and flared jumpsuit cover-ups. The spirit of Italy includes the current revival of bold, baroque-style prints and romantic laces. Vibrant hues and accents are representative of Miami's lush scenery and energetic lifestyle. Lending to the style symbols of the ‘60s, crochet, fringe, tie dye and kaleidoscopic floral prints round out the overall flirty and fascinating collection.

 Luli Fama Swimwear Mercedes-Benz Fashion Week Swim 2013 in Miami Beach

View more Runway Photos from the event.

ABOUT LULI FAMA:

Known for its eclectic, fashion-forward styling and exotic influences, Luli Fama has established a strong presence in the swimwear industry by offering superb quality in every design. The sexy silhouettes of its bikinis and monokinis, featuring tops with wavey stitched triangles, bandeaus and push-up underwire, the signature ruched-back bottoms that provide the illusion of the perfect derriere, and its free-flowing cover-ups are all designed to keep women feeling cool and looking hot on steamy summer days and nights, whether at the pool, day or night out on the town. Designers Luli Hanimian and brother-in-law Augusto Hanimian are the heart and soul of Luli Fama, and they draw upon their childhoods in Cuba and Argentina, respectively, to infuse their designs with true Latin flair. Celebrity fans include Beyoncé, Cindy Crawford, Shakira, Jennifer Aniston, Leann Rimes, Kate Hudson and Kourtney Kardashian. Luli Fama designs retail for $140 to $200 and can be found at select retailers, including Diane's, Everything But Water, Nordstrom, Gone Bananas in San Diego, Bikini Village in Miami Beach and Wynn and Encore resorts in Las Vegas along with specialty stores in jet-set locations including Antigua, Barbados, Bahamas and Dubai. For more information, please visit www.lulifama.com, Facebook.com/lulifama or lulifama@twitter.com.

You may also have interest in reading our previous fashion article about the Luli Fama Swimwear Collection for summer 2012.

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