Retailer Again Sponsors Official Ride of Fashion's Night Out -- Double-Decker Buses Giving Free Rides to Shoppers all Evening; Announces  Late-Night Shopping Event Hosted by Guest Designers Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo; Limited-Edition Fashion's Night Out Tote to Benefit The NYC AIDS Fund; Sweepstakes Grand Prize Winner Gets VIP Treatment in NYC

TOPEKA, Kan. and NEW YORK CITY, August 12, 2010 – Payless ShoeSource, an original sponsor of last year's successful and first-ever Fashion's Night Out in New York City -- created by Vogue, the Council of Fashion Designers of America, the City of New York and NYC & Company to promote retail and celebrate fashion

in the city -- today announced its participation in this year's event with plans to help bring shoppers out for a fantastic night of shopping, affordable fashion, celebration and fun. 

Plans includes Payless sponsoring the “Official Ride of Fashion’s Night Out” – six Gray Line double-decker buses decked out with the Fashion’s Night Out 2010 graphic,  offering free rides for shoppers at key retail locations throughout Manhattan the evening of Sept. 10.  In addition, Payless will present a must-attend store event hosted by all four Payless Guest Designers: Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo, as well as sell a philanthropic tote benefiting the NYC AIDS Fund and offer a VIP in NYC sweepstakes with the grand prize winner heading to NYC for Fashion's Night Out with VIP treatment.
 
The late-night shopping event hosted by Payless Guest Designers will be held at the Payless store  at 716 Lexington Ave. (between 57th and 58th streets) where Siriano, Rose, Field, and Toledo will be available for a meet-and-greet and photo opportunity 8-10 p.m.  All four Payless designer labels will be on sale just in time for Fashion's Night Out in select Payless stores -- including the Lexington Ave. store -- and Payless.com.  Shoppers are encouraged to bring their cameras for this fun photo opportunity.  Select stores throughout the five boroughs will stay open until 11 p.m. Sept. 10 as well. 

Payless is also proud to support Fashion's Night Out's chosen beneficiary partner, The New York City AIDS Fund in The New York Community Trust, with a charity tote that sports the official "cityscape graphic" created by Vogue for 2010.  The chic and functional reusable tote, perfect for a night of shopping, is made of grey rip-stop nylon with a tomato-red  lining.  The limited-edition Payless Fashion's Night Out Totes will be sold for $10 in more than 40 stores throughout the city (while supplies last) beginning Sept. 10 with $5 per tote sold donated to the NYC AIDS Fund.  A limited quantity of totes pre-signed by all four Payless Guest Designers will be available at the Lexington store only Sept. 10 beginning at 7 p.m.

"Payless is thrilled to participate in New York City's Fashion's Night Out again this year with an exciting program that is sure to help bring shoppers out on this special night," said LuAnn Via, CEO and president, Payless.  "Our Lexington store event, with appearances by all four of our Guest Designers, is a must-attend and is sure to excite the designers' fans, who can personally meet the designers behind the styles, while purchasing a piece from their just-in Payless fall collections."

"As well, with the Payless-sponsored buses that will help get shoppers efficiently around the city that evening and our charity tote that will help raise money for the Fashion's Night Out cause,  we look forward to a celebratory night of shopping, fashion, fun and philanthropy."

VIP in NYC Sweepstakes

Payless will give a lucky winner and his or her guest the opportunity to go to NYC and participate in Fashion's Night Out with all its fashion, shopping, celebration and fun.  Payless has launched its VIP in NYC Sweepstakes with the Grand Prize -- a trip for two and VIP treatment in NYC Sept. 7-11.   The winner and their guest will attend the Sept. 7 Vogue-styled runway show at Lincoln Center, a VIP "push-to-the-front-of-the-line" meeting with all four Payless designers at the Sept. 10 store event, as well as a special visit with Christian Siriano at his NYC studio on Sept. 11, where Siriano will collaborate with the lucky winner to create a custom Christian Siriano apparel item.  Registration to win this amazing Grand Prize runs through Aug. 15 at the Payless Facebook Fan Page.

Payless Fall Designer Collections

The Payless designer collections of shoes and handbags for fall will hit stores just in time for Fashion's Night Out at prices ranging from $35-$60 an item. 

Christian Siriano for Payless: Siriano's fall line is his fifth for the retailer and will feature seven shoe styles and three handbags inspired by 1960s Parisian women and their daily practice of getting dressed.  The line includes a strong use of exotic "croco" material with shoes pulling inspirations from antique furniture with such details as scrolled filigree ornamentation on flats and pumps. 

Lela Rose for Payless: Lela Rose has done more than a dozen seasonal collections for Payless.  This season's Lela Rose for Payless collection includes four shoe styles and three handbags,  inspired by the textural landscapes of the moon and earth. Flats and pumps embody this inspiration with uppers made of a “Satellite” print fabric with crystals scattered about to evoke a celestial vibe.  An ankle bootie and flat style feature chop-out detailing on the vamp to suggest moon rocks and the craggy surface of the Galapagos Islands.

 Isabel Toledo for Payless: Isabel's fall collection is her first for Payless.  The line channels “practical elegance” with fresh, chic essentials including seven shoe styles and three handbags.  Toledo's main inspiration was to create a line of shoes that she personally would wear on a daily basis -- shoes that make a bold fashion statement and are also functional for walking the streets of NYC in all kinds of weather.  The line has a strong graphic feel, especially evident in the Ghillie, a focal style done in a ballet flat and heeled wedge.

Patricia Field for Payless: Field has had a long-standing and close relationship with Payless for years – she styles the retailer's TV and print ads and creates capsule collections.  Her most recent collection for Payless features a set of what she calls  "Lucky Charms" -- necklaces featuring unique charmed items, such as the over-sized four-leaf clover, inspired by her work on Sex and the City 2, or the Turkish Eye.  Field's current Payless collection begins at $12.99 an item.

About Fashion’s Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York.  On Sept. 10, 2010, Fashion’s Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events.  Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept. 7 and Sept. 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on Sept. 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).

About Payless Guest Designers and Designer Collections

Payless designer collections are among the most widely distributed designer footwear labels in America today and a key strategy for Payless in its mission to democratize fashion, design and the latest ideas in footwear and accessories for all to enjoy.   Payless Guest Designers are an expanding group and include Lela Rose, who has two labels: Lela Rose for Payless and a special occasion line, Unforgettable Moments by Lela Rose; Christian Siriano with Christian Siriano for Payless; Patricia Field with Patricia Field for Payless and Isabel Toledo and the retailer's latest designer label Isabel Toledo for Payless.  Previous designers also included Laura Poretzky with Abaete for Payless and Stacey Bendet with alice + olivia for Payless. 

The Payless Designer Collections are seasonal lines of original footwear and handbags created by New York fashion designers and are hot-off-the-runway.   This select group of fashion designers and stylists create designer footwear and accessory collections for Payless featuring the latest runway and red carpet styling details offered at value prices.   Each collection is unique and reflective of the designer’s signature style.  

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value.  As of the end of first quarter 2010, the company operated more than 4,500 stores.  In addition, customers can buy shoes over the Internet through Payless.com® at www.payless.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk(R), Dexter(R), Champion(R), Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, Christian Siriano for Payless, Patricia Field for Payless, Isabel Toledo for Payless and STPL x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Sims(R), Lamar(R) and LTD(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

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