Tops 100,000 Unique Consumer-Written
Beauty Product Reviews
TotalBeauty.com now boasts more than 100,000
consumer-written product reviews, offering its users a
refreshingly unbiased perspective on how well thousands of
beauty products really work.
The Web site, which contains the most
comprehensive online catalog of beauty products, is now
among the top beauty destinations on the Internet for women.
In fact, TotalBeauty.com and its community of over 120
beauty bloggers and beauty-related sites collectively
generate more than 1.8 million monthly unique visitors.
"We feel that the burgeoning success of
TotalBeauty.com is, in part, a response to its genuinely
independent and unbiased editorial; this is unprecedented in
the beauty industry, which previously has been perceived by
consumers as being too biased," says CEO Emrah Kovacoglu.
TotalBeauty.com features a frank approach to
editorial that is rarely seen in traditional glossy
magazines. For instance, recent bold articles such as "The
Worst Rated Mascaras," and candid questions such as, "Are
You Ready for Botox?" have attracted users' attention.
Founded in 2007 and venture capital backed,
Total Beauty Media, Inc. operates
publishes the largest unbiased catalog of beauty products
online for women. Launched in December 2007, TotalBeauty.com
already features more than 100,000 user-generated product
reviews covering more than 30,000 beauty products, including
most-known prestige, mass-market, salon and spa products.
The site also includes features such as a 'Beauty Scout'
tool which gives users the option to customize the site and
generate personalized product recommendations. 'TotalBeauty.com
TV' is filled with hours of helpful and entertaining how-to
videos that offer easy-to-achieve beauty solutions. Finally,
its 'Community' resource enables women to share their
opinions and connect with other women who have similar
beauty issues and questions.