Fashion Event Article Posted January 31, 2008


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About 2,150 exhibitors will showcase the trends for the Autumn 2008/Winter 2009 season at the Igedo Fashion Fairs D'sseldorf - consisting of the four fashion fairs CPD D'sseldorf, HMD D'sseldorf, Body Look and Global Fashion
at the fairgrounds in D'sseldorf, Germany, from February 10
12, 2008

New exhibitors will include Esprit Maternity, Geox, DEPT, Noa Noa, Andy Th
Anh, Levante, Alba, Grinvest, Derhy, Lauren Vidal and Mayer. Nowhere else in Germany is the fashion range larger than in the
D'sseldorf fashion metropolis during the Igedo Fashion Fairs. In addition, more brands will be presented in the 900 showrooms located in and around the city of D'sseldorf .

D'sseldorf's advantages include the synergies for the retail trade and buyers are increasingly taking advantage of the existing synergies between the four independent trade fairs at the Igedo Fashion Fairs (for example, buyers at CPD also visit Body Look and HMD and vice versa). In particular, full-range suppliers significantly benefit from this compact and comprehensive overview in one location.
time and budgets during the already short order phase are very restricted. No retailer wants to first attend a dozen trade fairs before getting a halfway representative overview. The desire for a compact information and order platform encompassing all segments is today greater than ever. We intend to continue down this road,
commented Frank Hartmann, Managing Director of the Igedo Company. With this approach, the Igedo Fashion Fairs also strengthen their function as an export motor. Especially buyers from Eastern Europe travel to D'sseldorf to place their orders and this trend will continue. This is one of the reasons why more and more companies are using the trade fair itself as a contact exchange in addition to their showrooms.


A comprehensive ancillary program will complement the exhibits. Highlights will include designer shows, trend shows, awards, information events and parties. Over 50 shows and events will be held in the Fashion Theatre, on the Body Look show stage, in the Catwalk Caf
of the Fashion Gallery and at other locations around the fairgrounds and the city itself. Parties in the city will include the Vogue Cocktail event, Gala's
Lingerie Stars
and the presentation of the GermanFashion Award.

The Fashion.Day of the German Fashion Institute (DMI) will be held on February 12 at the fairgrounds. The event will provide a complete picture of the fashion for the Spring/Summer 2009 season for women's, men's and casual wear.

The special exhibition
Photographs from F.C. Gundlach's Collection
will be held at the NRW-Forum in D'sseldorf. Visitors of the Igedo Fashion Fairs D'sseldorf can visit this exhibition free of charge.

For further information on visiting or exhibiting at the Igedo Fashion Fairs D'sseldorf, contact Messe D'sseldorf North America, 150 North Michigan Avenue, Suite 2920 , Chicago , IL 60601 . Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected]. Or visit the web site www.mdna.com or www.igedo.com, www.cpd.de, www.herrenmode-duesseldorf.de, www.body-look.de



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