Expose Showcase Spring

 

Expose Showcase Spring 2009 Collections in Manhattan
Fashion Event Article Posted August 12, 2008

  

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In the ever expanding market of fashion trade events, there has yet to be a show dedicated to the promotion and marketing of emerging brands
until now. Expose NY will debut in a centrally located private loft in Midtown Manhattan on Sept. 4th, 2008. A baker's dozen of collections from as far as Australia, Italy, Brazil and the Meatpacking will showcase their Spring 09 collections for New York's best fashion editors, stylists, fashion writers and select buyers. This invite-only fete will be an all day open house and will establish a new category of trade events set around the seasonal catwalk shows in NY and Los Angeles.

Expose, the brainchild of a former fashion product placement and PR specialist, is the first of its kind to cater to the people who decide what brands get coverage in the best magazines, on the best TV shows, on the backs of the biggest celebrities and on the cyberpages of the most trafficked websites and blogs. The focus of Expose is the product and the designer. There are no manicures and massages at this event and Expose definitely isn't a gifting suite. Each brand showcasing at the event went through a rigorous approval process where the line was assessed on its current collection, the accounts it sells in, celebrity fans and past press coverage.

The whole goal of Expose is to bring a concise yet cohesive showing of amazing collections that the media and buyers don't normally get to see due to geographical or budgetary barriers, says Expose founder Matt Meyerson. Ideally each showcase we do has a few handfuls of up and coming hot designers which my guests look forward to discovering each season, as much as they do to the top runway shows. We are keeping the number of designers to a manageable number so that an editor can be in and out in 20 minutes if they need to be. We are dealing with some of the busiest and most wanted people in the business and we need to make it easy for them to be a part of our event. I feel by their not having to sift through 100 brands to see 5 really great ones, Expose is going to become the show to attend before you hit the tents.

Expose hopes to have something for every type of outlet and based on the current (and growing) roster seems to be reaching it's goal. From the hottest buzz designer in New York Levi Okunov to the goth couture musings of Shadows and Dust (Australia) to the sexy swimwear silhouettes of Le Doux (Brazil) to the classic and clean lines of Ana Pires (Italy) to the premium debut of Yansi Fugel's TravelJersey Collection (NY) to the priceless yet funky jewelry and couture of House of Bastion (Florida) to the amazing hand crafted heels of Jerome Chouinard Rousseau (LA) to the iconic fashion sunglasses of Oliver Goldsmith (UK) to the airy elegance of award winning Yeojin Bae's (Australia) vintage inspired dresses, Expose will definitely run the gamut in terms of premium categories and is still adding brands to the roster for September. Also showcasing, and acting as charitable beneficiary at Expose, is Designers Against AIDS (www.designersagainstaids.com). DAA is an NGO based out of Belgium which is doing amazing things for AIDS prevention through awareness and educational programs involving venerable retailer H&M, the UN and celebrities like Rihanna, Timbaland and My Chemical Romance.

In addition to getting to preview the collections and meeting the designers, guests will be able to sip signature cocktails from Basil Hayden's, get purified water in their new personal water filtration bottles from Watergeeks Technologies, enjoy a music mix from some of best DJ's in world and appreciate the custom floral arrangements from Stem NYC. Homemade tray passed hors d'oeuvres will be created on site by chef Antonio Frontera.


Expose NY brings emerging brands from all over the world for the top fashion editors, stylists, writers and select buyers to discover.  For more information on attending or covering Expose please go to the website (www.expose-ny.com) to apply or contact Matt Meyerson at (310)806-3672 or by email at [email protected]
 

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