Materials At WSA Hot Bed Of
Innovation : Footwear and Accessories Event
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Learn more about
The WSA Show.
Commenting on his visit to the show, Ron Hillas,
materials sourcing manager for Deckers Outdoor Corporation,
Offering an array of exhibitors from around the world, an
Innovation Station plus a raft of special seminars and
workshops, there was plenty for the industry to see.
Furthermore, unlike the inaugural event in February,
Materials at WSA was timed to completely coincide with The
WSA Show. This decision was a major success according to
exhibitor, Victoria Liu, VP marketing and sales at US-based
tanner, Henan Prosper, Being integrated into one show where the entire footwear industry meets
Marshall Cohen, chief retail industry analyst for The NPD
Group, in his seminar at The WSA Show argued that consumers
are looking for product that offers them value today
instance, Millliken Chemical used the show to launch
ViviTint colorants, a new class of colorants that give the
kind of vibrancy-of -color, glass-like transparency and
special effects that have never been seen before on
synthetic leather. Lisa Clark, the company's business
development manager says,
Stan Karro, application development manager
at Rogers Corporation, says,
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further discuss these fashion events at the
Fashion Industry Network.
Image from Materials at WSA July 2008