Learn more about
The WSA Show.
Materials at WSA cemented its role at the heart of the
footwear and accessories industry last month, when over
1,200 product developers, designers, technologists and
retailers participated in the 'show within a show.
buyers, representing nearly all the major US brands, were
looking for materials innovations and inspiration, and found
them in abundance.
Commenting on his visit to the show, Ron Hillas,
materials sourcing manager for Deckers Outdoor Corporation,
As a sourcing manager it is important to seek
out new sourcing options, and while I was at show I did some
real digging. I came up with some great technological
opportunities for our brands and was able to cross several
items off my 'wanted' list, one being a long-term goal.
Offering an array of exhibitors from around the world, an
Innovation Station plus a raft of special seminars and
workshops, there was plenty for the industry to see.
Furthermore, unlike the inaugural event in February,
Materials at WSA was timed to completely coincide with The
WSA Show. This decision was a major success according to
exhibitor, Victoria Liu, VP marketing and sales at US-based
tanner, Henan Prosper, Being integrated into one show where the entire footwear industry meets
made it a perfect
way to meet existing customers and those all important new
Marshall Cohen, chief retail industry analyst for The NPD
Group, in his seminar at The WSA Show argued that consumers
are looking for product that offers them value today
means product that is
worth the money,
Materials at WSA gave designers and developers
plenty of ideas on how to build these qualities into their
instance, Millliken Chemical used the show to launch
ViviTint colorants, a new class of colorants that give the
kind of vibrancy-of -color, glass-like transparency and
special effects that have never been seen before on
synthetic leather. Lisa Clark, the company's business
development manager says,
The show was the perfect way for
us to reach the massive footwear design community which
operates out of the U.S. to inspire them and show them
what new color effects are possible.
Stan Karro, application development manager
at Rogers Corporation, says,
We have had a fantastic three
days. We met many new prospects that we really wanted to
reach and also spent constructive time meeting with current
customers reviewing our new product. It has been a really
BettyJou Industrial found there was huge interest in its
cor products. These range from flowers, bow ties and
lace through to acrylic stones. Visitors were equally drawn
to Wonjin International's Puff Screen technology, which
through special heat responsive inks can create an embossed
look on leather at a very low cost.
Courtney Harold, show director, is thrilled with the
feedback and comments. The industry expressed the fact
that the show really was a hot-bed of new ideas. It proved
itself as a place to network, learn and be inspired. We
brought innovation straight to the door of designers and
brand owners at the very time when they need it most.