BRAND BUILDING Tuesday,
August 26th Time: 11:00 - 12:00
pm Location: South Hall Room S226
In today's brand-conscious world,
California apparel companies such as Juicy Couture, Quiksilver,
St. John Knits, C&C of California, and True Religion, have all
become icons of American apparel labels, and have influenced
global popular culture. The name or logo a company invents will
ultimately be how they will be recognized and identified.
Distinguishing a product to consumers by a trademark can be the
hottest asset a business may own. Successfully branded labels
lead to profitable licensing deals. This seminar will examine
the various steps a new company should take to begin the brand
building process when entering the US market place, and the many
US distribution channels.
Panel will include: Frances Harder Founder/ President, Fashion
Business Inc. Debra Stevenson, Partner, The Skyline Studios
Farah Bhatti, Counsel, McDermott Will & Emery LLP
RETAIL ONLINE! THE A-Z IN
STARTING A PROFESSIONAL WEB STORE Wednesday,
August 27th Time: 1:30 - 3:00 pm
Location: North Hall Room N259
you ever wanted to sell retail online? Sick and tired of
unprofessional templates, webmasters, and stores that charge too
much to retail your merchandise? Learn the inside way of
retailing online from the industry's best. It's more than just a
website, it's an Online Retail Store than can generate much
We will address the following
issues along with any additional questions: Why web retailing is
important, the responsibilities held in opening a web retail
operation, search engine optimization and advertising, marketing
your site, web merchandising, all the options and services
available for retailing online and what is the best option for
Panel will include: Henry Chener,
President, AIMS TSI Shahin Kohan, Founder, Focal Technology
Solutions, Inc. Shahrooz Kohan, Founder, Focal Technology
STARTING AN APPAREL BUSINESS - From Design Concept To Apparel
Manufacturing Wednesday, August 27,
2008 Time: 3:30 - 5:00 Location: North Hall Room N259
seminar answers all the critical questions you should ask when
planning to turn your creative ideas into a profitable business:
How to get those
creative ideas into the stores, turn a profit, and stay in
business longer than one season.
How do you
identify a market niche? Which market is right for your
What licenses are
required, and how do you get them? What type of funding is
needed to start and support your venture?
Should you have a
Business and Financial Plan? How do you price to make a
Where do you find
a sales representative who will really work for you?
How do you get
publicity and when?
through the Internet work for your business?
Presented by: Frances
Harder Founder/President Fashion Business, Inc.
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Fashion Event Article Posted
May 1, 2008