Dubai is now being seen as a fashion hub of the Middle East
with a large choice of high-street fashion apparel and
accessories available throughout the city. The legendary
high end brand, Givenchy has had great success in the Middle
East and considers it a dynamic market. According to
Marchpole Holdings, a UK based fashion operator, which is
now in agreement with DKNY International, 'the Far East and
Middle East is a highly lucrative market'. Dubai is a
cosmopolitan city, catering to a mix of nationalities. The
fashion retail sector of the city is supported by a booming
economy and a high purchasing power, and thus more fashion
brands are seen to be moving towards this region. Motexha is
the largest trade event in the Middle East, focusing on
Garments, Textiles, Leather and Fashion accessories. This
exhibition is the only platform offering business
opportunities for manufacturers, traders and suppliers in
the fashion industry.
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