The Middle East's Ultimate Lingerie & Swimwear Zone
April 7 - 9 ~ Dubai International Exhibition Centre
Luxury fashion is no longer restricted to the high streets of the
Gulf States. The high purchasing power and a combined GDP of US$ 1.1
trillion in 2008 has made it accessible even to the mediocre earners.
The demographic evolution in the Middle East combined with the
increasing urbanization, brand awareness, and rapid retail growth are
influencing consumers to migrate to not only branded clothing but also
innerwear, thereby fuelling the growth of a massive lingerie market.
International brands such as Victoria's Secret, La Perla, La Senza,
Etam and the Dubai based Nayomi have penetrated in the regional markets
and are experiencing booming sales in the Gulf countries, Lebanon,
Jordan, Syria and Morocco.
Lingerie and swimwear sector in the Middle East is growing at a rapid
pace to meet the demands of a fast expanding fashion retail space. UAE
and Saudi Arabia are the world's top importers of lingerie. According to
the statistics revealed by European Fashion and Textile Export Council (EFTEC),
the two countries account for 77% of the Europe's total lingerie brand
exports to the Gulf followed by Kuwait at 16%. The demand for the
lingerie and swimwear products is set to grow on the back rising
consumer spending, surge in the number of tourists and 145% growth in
retail space in the last few years.
Book your stand now.
Tel: +971 4 336 5161 Fax: +971 4 335 0673 Email: [email protected]
Learn more about the
Lingerie and Swimwear Zone.
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