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LA International Textile Show, Material World & Technology Solutions Deliver Strong Attendance to the California Market Center
Fashion Event Article Posted October 14, 2009

  

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Creating the industry's largest, most comprehensive marketplace for apparel and home furnishing textiles, sourcing, global fashion production and supply chain resources, the first co-location of the LA International Textile Show (LA Textile), Material World & Technology Solutions at the California Market Center (CMC) generated a positive increase in attendance from the previous Fall 2008 show. Running from September 30 - October 2, 2009, the combined event  attracted many first-time visitors as well as increasing numbers of designers, branded apparel companies, retailers and others who came to see  more than 350 exhibitors throughout the three shows, as well as special exhibitions, an expanded seminar series, multiple trend galleries, various hospitality events, and more.
 
"In today's economic climate, companies are carefully choosing which and how many trade shows they can afford to send buyers and design teams to," explains Joanne Lee, senior vice president of the CMC. "By co-locating, we've been able to assemble an unprecedented selection of products, resources, trend services, educational programming and events.   Based on our attendance figures and the feedback we've received from exhibitors regarding steady order-writing and new business, it's clear that our combined event addressed all those time and travel budget constraints by offering everything under one roof - in a comprehensive, convenient, cost-effective way."
 
Hosted by the California Market Center since 1993, LA Textile is Los Angeles' original and primary textile and design trade show. The LA Textile Show brought together a tremendous selection of over 200 leading mills and agents from the US, Europe, Asia, South America and other countries to exhibit in the CMC Penthouse, Floor 13 A and B, as well as in the CMC's permanent textile and trim showrooms on floors 11B and 7A & B. The selection of resources offered included a wide array of textile, trim and service provider offerings in five key style categories: Luxe, Casual, Innovation (Tailored & Performance), Trims, and Design & Direction.
 
Material World & Technology Solutions featured 200-plus providers from the Americas and Asia showcasing apparel and home furnishings textiles, IT solutions, sourcing, global fashion production and supply chain resources in the Exhibit Hall, Fashion Theater, Annex, 12C and Penthouse. Now celebrating its 10th anniversary, Material World & Technology Solutions are official events of the American Apparel & Footwear Association (AAFA).

"It was evident that the combined events brought a tremendous amount of traffic to the California Market Center.  The traditional areas of the LA International Textile Show were the busiest I have seen them in quite a while" adds Tim von Gal, partner, Urban Expositions, which owns and manages Material World and Technology Solutions.  "While we still need to fine-tune some logistical traffic flow and booth location issues, the overall attendance is a strong indication that bringing the industry's largest selection together in one place, at one time, and under one roof will attract customers."

In addition to product resources, the three events brought together a wide array of educational programs, trend resources and networking events. Attendees had the chance to explore the LA Textile Show Trend Gallery, which was produced by the CMC and WGSN and located in the Lobby and Penthouse areas. Further enhancing the trend offerings, Material World Vice President Global Fashion and Trend Director Kevin Knaus partnered with Pantone to produce the Material World Trend Gallery on the exhibit hall level.
Kicking off the seminar and event schedule, the AAFA hosted an opening night reception to benefit the AAFA Foundation at the Fashion Institute of Design and Merchandising (FIDM).  Rounding out the exhibition, a combined seminar series gave visitors the chance to choose from a full roster of programs presented by the AAFA, Design Options, Pantone, WGSN, Fashion Business Inc. Peclers Paris, Promostyl, Cotton Inc., The Doneger Group and a Fashion IT series produced by Productive Solutions.
 
"The co-location of the 2009 Material World & Technology Solutions and the LA Textile Show in Los Angeles created an excellent venue for the show," said AAFA President and CEO Kevin M. Burke.  "By working together to increase supply chain efficiency and seeking out new business-to-business opportunities, our industry will continue to thrive, even in a down economy.  I would especially like to thank those who came out and supported the AAFA Education Foundation to ensure that the future of the fashion industry is even brighter and more creative."
 
"The show was a great venue to meet potential clients and see existing clients wanting new products for the upcoming fall season. If you do business in LA you need to be at the LA Textile show [and Material World and Technology Solutions]! "said John Marshall of JM INTERNATIONAL GROUP

The next edition of these events in Los Angeles is March 10-12, 2010.  Material World will also continue with its widely successful Miami Beach edition in the Spring of 2010, April 20-22 at the Miami Beach Convention Center.
 
For more information on the LA International Textile Show, visit www.californiamarketcenter.com/latextile, email [email protected] or call 213.630.3600

For more information on Material World & Technology Solutions, visit www.material-world.com, email [email protected] or call 678.285.3976.

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