LEVI STRAUSS & CO. CELEBRATES 75th ANNIVERSARY OF WOMEn's JEANS
Fashion Event Article Posted September 17, 2009

  

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  Learn more about women's jeans.

The company that invented blue jeans for working men created the world's first women's jeans in 1934 for bold women of the American West 

WHO: To celebrate the 75th Anniversary of women's jeans, Levi Strauss & Co. Historian Lynn Downey will host events in Levi's Stores in New York (September 26th), Los Angeles (October 3rd), San Francisco (October 17th), and Chicago (October 24th)

WHAT:           Shoppers can see a collection of historical women's jeans and memorabilia spanning seven decades and receive special discounts.  Lynn Downey will be available to media and consumers to discuss the history and evolution of women's jeans.

WHY: In the fall of 1934, Levi Strauss & Co. introduced Lady Levi's jeans the world's first jeans made exclusively for women (www.womensjeans75.com).  Many of today's most popular styles, including the boyfriend jeans and skinny jeans trace back to the early women's jeans from decades ago.  

WHEN: Saturday, September 26, 2009
12 p.m. - 3 p.m.

WHERE: Levi's SOHO Store
536 Broadway
New York, NY 10012
(646) 613-1847

VISUALS: Interviews with Historian Lynn Downey  
Archival denim including the first pair of women's jeans & various styles throughout the decades

Shots of modern jeans compared to their archival ancestors

For more information visit: www.womensjeans75.com

 

You may also enjoy learning about women's jeans, men's jeans, or children's jeans.

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