FROM DA ROC
line hits the streets hard! offering the fashion community
a first peak"
Harlem - NY, The crystal money
logo could only symbolize one thing when introducing
designer/entrepreneur Shanny Herrera; SUCCESS! But for this street
couture designer, it could only mean, that the Feminine dollar sign
logo she created has exuded money power & respect throughout the
industry. The Logo is easily recognized and so is Shanny's
accomplishments. For the past two decades "shanny" has been
involved in the core aspect of the Garment Industry, from developing
brands to creating opportunities for new businesses to flourish.
When the Industry announces a new brand, its no surprise a
celebrity's name is behind it. But who manages the day to day
operations? who decides to play name tag?.
In 1985 Shanny Herrera joined
Comet International, Inc, the outerwear company who roster increased
once Shanny introduced the streets. Her initial position was as an
administrative assistant, where her opportunities to learn the
business was abundant. Growing from an hourly employee to a
position concentrating on several aspects of Comet's business, gave
her room to expand her knowledge of the market. Shanny managed to
assist Comet with their major urban license properties. In no time
Sir Benni Miles, Wu Wear and Phatfarm was added to Comet's roster.
One urban company stood out from all the rest and Shanny saw the
niche to invest in in its success. In 1998 Shanny brokered the
partnership deal between Comet and Damon Dash and Jay Z of Rocafella
Records, This entity soon became known as ROCAWEAR, which grew in
the first eighteen months of business to 80 million dollars in
volume. Shanny was in charge of bringing the brand and image it
represented to the fore front of the urban market.
Get Money Girl, is the premiere
urban women's apparel, its sexy yet sophisticated look, defines the
young vibrant edgy female illuminating first class style. Shanny,
who is best known for her street feminism, chose to partner with
RJM2 to launch her new label because just like her street knowledge,
" The clothes are tailored to fit an active but well posed,
self-directed, savvy women lifestyle", she said. Get Money
Girl by Shanny Herrera, which features comfortable tailored pieces
exuding both femininity and confidence, looks great with the diamond
studded money logo. The military influenced pieces, represents the
soul of the streets, creating that power and respect. Shanny's
signature t shirt pieces has since received tremendous feedback from
the attendees at Magic, as well. Many unsolicited calls have come
into the production offices of Get Money Girl from people interested
in carrying the many unique styles. when asked Shanny How she felt
of her new profound business, she said " I'm excited, yet it's still
a struggle to maintain on top".
Get Money Girl, is street
couture at its best!