Olsen and Ashley Olsen's Dualstar Entertainment Group has hired online
executive Lee Barth as Vice President of Digital Media focusing on the
development of emerging multi-media platforms, as well as managing
Dualstar's online division which includes
mary-kateandashley.com, sprousebros.com and the recently launched mary-kateandashley
brand e-commerce site, shopmary-kateandashley.com. He will report to
EVP Jill Zimmerman.
With over eight years of experience in online business development,
management and sales, Barth joins Dualstar after helping launch Sports
Loyalty Systems, Inc's consumer loyalty programs for professional sports
leagues, as well a three years with CitySearch where he held several
roles including sales, training and management. Prior to his time at
Sports Loyalty Systems, Barth served as Director of Manufacturing Sales
and Manager of Business Development at PriceGrabber.com where he
successfully identified, negotiated and managed media advertising
relationships for clients such as Apple, Konica Minolta, Olympus and
Epson. Barth was also directly responsible for developing content and
technology to maximize clients online integration, traffic and revenue
on partner sites.
After a thorough search to find the best person for this critically
important position, we are very excited to welcome Lee to our team,
stated Zimmerman. His experience, relationships and industry insights
are incredibly valuable to the multi-media divisions of the
mary-kateandashley brand, the Sprouse Bros. brand and
upcoming opportunities for Dualstar.
Dualstar Entertainment Group, founded in 1993 to leverage the
universal appeal of then- Full House stars Mary-Kate Olsen and Ashley
Olsen, has evolved into a boutique global brand management company with
offices in Culver City and New York. Corporate plans include management
of existing brands as well as seeking out emerging labels and talent in
the fashion and entertainment arenas. Mary-Kate and Ashley intend to
work with a new fashion brand by investing in a designer and are
developing their own contemporary brand which they will launch in 2007.
Additionally, they plan to take a more active role in the film
production division of Dualstar by purchasing and producing new
properties. Dualstar's mary-kateandashley brand is today the
leader in affordable designer fashions for tween girls (age 5-12).
Augmenting its original focus on home video titles with books, music
CDs, videogames and fashion dolls, Dualstar has subsequently expanded
the mary-kateandashley brand into apparel, cosmetics, fragrances
and home d cor. Dualstar previously launched a broader lifestyle
destination, mary-kateandashley.com, which aims to offer tweens
and teens an upbeat community environment with features and advice on
health, beauty, fashion, entertainment and the mind-body-soul
connection. Dualstar Entertainment Group is the proud force behind
14-year-old actors Cole and Dylan Sprouse (Big Daddy, Friends,
The Suite Life of Zack & Cody ) Sprouse Bros. brand. The only
young men's lifestyle brand designed by boys for boys, the Sprouse
Bros. brand is supported by Dylan and Cole's strong fan base who
view them as influencers in lifestyle and fashion choices. With
calendars, posters, mobile content and a quarterly magazine (Sprouse
Bros. CODE), already in the market, the Sprouse Bros. brand
is currently developing a young men's grooming product line, DVD series,
book series and working to secure a retail partnership for a fashion
collection launching Fall 2007.
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