is debuting at the February 2007 MAGIC Show, the twice-yearly Las Vegas premier event that attracts over 100,000 fashion professionals working in men's, women's and children's apparel and accessories. Determined to stand out in the show's more than one million square feet of exhibit space, Ultrasuede
plans to lure weary show attendees to a luxurious and relaxing
oasis near the foot of the stairs on the Sourcing Level at MAGIC, the Ultrasuede Lounge invites attendees to sit, relax with refreshments, and preview, at their leisure, the latest colors and textures of Ultrasuede
. (they'll find them hanging in banners above their heads.)
As befits this show, the emphasis will be less on the haute-couture heritage of Ultrasuede
and more on the
applications that draw today's most adventurous designers to the fabric. On display at the Ultrasuede Lounge will be everything from high-fashion jackets and high-tech running shoes to cowboy chaps and skateboard wear. There will even be a trendy new line of
At the Lounge, MAGIC attendees will unwind on avant-garde DellaRobbia sofas and ottomans upholstered in sensuous, fashionista-caressing violet and aubergine Ultrasuede
. And if they decide they
d like to take away a swatch of Ultrasuede
, they can just ask their hosts to snip the color of their choice from the Ultrasuede
banners suspended from the ceiling.
The Ultrasuede Lounge is also where the company will introduce customers to the new Ultrasuede
certification mark, now available to add value to their brands
most distinctive new designs.
In addition to the Ultrasuede Lounge,
MAGIC takes place at the Las Vegas
Convention Center February 13th through the 16th. The Ultrasuede
is located on the Sourcing Level, booth #FA21171.
About Toray Ultrasuede (America), Inc.
TUA is a subsidiary of Toray Industries, a $13 billion multinational company which is the worldwide leader in advanced ultra-microfiber technology and the inventor of the first ultra-microfiber. Ultrasuede is a registered trademark of Toray Ultrasuede (America), Inc. Additional information about Toray Ultrasuede is available at http://www.ultrasuede.com