Beverly Hills, Calif. (March 2007)
announces a licensing agreement with Zandra Rhodes Enterprises to
design, manufacture and market a collection of Zandra Rhodes
Handbags to be sold in better department stores and high end
boutiques. Los Angeles designer Lynne Latham is appointed
Head Designer for the handbag collections.
Spring/Summer 2007 show in the fall of 2006 marked the debut of a
new handbag line on the catwalk during London Fashion Week to
favorable media reviews.
Many journalists claimed her vibrant designs and place in fashion is
as solid now as it ever was. 2007 is a year of further expansion for
Zandra who put London fashion on the map of the world during the London
of the 1960s. She designs a fur collection for
Pologeorgis in New York seen in Neiman Marcus, Saks Fifth Avenue, and
Bloomingdales and her collaboration with Girari Design will bring her
accessories to the market.
Lynne Latham will head up the
design team and shares Zandra's love of prints and exuberant
colors. Most recently Latham held the title of Designer and
Product Development Manager for Junior Drake Handbags. Being an
accomplished pattern maker, Latham leveraged her construction
expertise in several previous positions where her experience
included leather goods, luggage, briefcases, wallets, and other
accessories. Her freelance work has also included designing
jeans for Guess and wardrobe for celebrities including Cher.
Zandra Rhodes and Girari Design's Lynne Latham
collaborate, along with Zandra's assistant Chetna Bhatt, on each
collection from her Solano Beach, California
The work pours out fast and furiously with color and Zandra's bold
prints serving as the impetus. Common themes for the handbag collection
are derived from the apparel's mixing and layering of multiple colors
and prints combined on one profile. In fact, while the silhouettes are
classic, the look is very modern with a special Zandra Rhodes twist
occasionally linking back to Zandra's 1980s punk vibe.
Common themes for the Zandra Rhodes Handbag Collection are the mixing
and layering of leathers, colors and prints combined on one profile. In
fact, while the silhouettes are classic, the look is very modern, with
subtle inserts of Zandra Rhodes signature print designs. For Fall
2007, the collection signals a movement away from the soft and
slouchy trend to a more structured, sophisticated, and tailored look.
Colors are rich, yet show very neutral: dark purple, espresso, rust,
brown, black, deep navy and olive; with bronze, amethyst and gold
metallic; all paired with printed Lamb skins and novelty Anaconda, using
all Italian leather. Embellishments of custom, shiny gold hardware,
oversized Swarovski crystal, and edgy, lacing treatments are then used
in conjunction with Zandra's signature shimmering jacquard handbag
lining. Striking signature Zandra Rhodes "safety-pin" logo fobs and
tags are being created by a custom jeweler and the Zandra Rhodes
signature are featured on "Z" rings, studs and other hardware pieces.
Retail pricepoints are in the $200 to $750 range.
Zandra Rhodes's clients
have included Princess Diana, Paris Hilton, Sarah Jessica Parker, Kelly
Osbourne, the Olsen twins, Twiggy, Jerry Hall, and many others. The
Spring/summer 2007 handbag collection will be in limited distribution or
by special order (Verve; 338 Bleeker Street, New York, NY) with ten to
twelve profiles available for Fall 2007 delivery debuting at March 2007
markets. For more information, product jpegs, and interview with the
design team, please contact Valentine Group Los Angeles, 323.571.8003.
For sales, please contact Dale Lindholm at Pure Accessories Showroom in
New York (141 West 36th Street, 20th Floor;
646.742.0400). In Los Angeles, Richard Luna + Associates
Showroom represents the line (860 Los Angeles Street, #533 in the Cooper
Building; 323.660.8926). For more information, Darryl Aken,
West Coast Bureau Chief for Apparel Search. Debra tracks and comments on
West Coast fashion, art and culture for Apparel Search and authors Trend
Agitator, an insider's guide to lifestyle trends and market strategy.
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business? Email us.
Los Angeles-based Design Company, Girari
Design, Acquires License for Iconic London Fashion Designer; Appoints
Head Handbag Designer