Shewlery has officially launched at www.shewlery.comand the novel collection of jewelry for shoes is changing the way
that women think about two of their biggest fashion obsessions. As
today's fashionistas experiment with accessories by belting their
sweaters, tying scarves to handbags, and wearing boots over jeans,
Shewlery is in the business of teaching them how to accessorize their
Limor Senker and Dafna Nadulek are the natural inventors of Shewlery.
Limor custom designs diamond jewelry for private clients and Dafna runs
her own shoe stores in New York City. Limor saw a void of originality in
the way that women wear their jewelry today. Dafna was similarly
frustrated with the lack of personal fashion infused in today's footwear
market that is predominantly mass trends trickling down. They created
Shewlery to reinvent the relationship that women have with their shoes.
The product in its simplest form, is jewelry for shoes, but we are
really selling a feeling,
because any new trend has an
element of expression, personal style and confidence associated with
Limor and Dafna believe that fashion is about style, not a price tag.
They remember being in Europe and thinking how everyone looked so put
together and fashionable all the time no matter what their financial or
social status was. 'shewlery is for the people,
luxury driven, cool, and unexpected, but overall it's accessible and
Shewlery solves two major problems that many women come across:
changes faster than my wallet can keep up with it!
as well as
bored with everything in my closet, I need something new!
as the perfect wardrobe energy boost.
Under the same umbrella of Shewlery, Limor and Dafna are also creating
Shewcouture, for women to customize their Shewlery with stones and
charms. They will soon launch Bootlery, a subdivision of Shewlery that
will be more accessible and styled for a younger customer. Other kinds
of Shewlery to come also are Shewels and Shew Tattoos.
In 2007 there
will be a type of Shewlery for every style, shape or color of shoe on
Retail prices for classic Shewlery range from $18 to $68. Shew Tattoos
will start as low as $5
Visit www.shewlery.comfor more info and to bring Shewlery into your wardrobe!
Shoes + Jewelry = SHEWLERY!