Studio NYC Shoes announces the opening of its third location in
Manhattan's Murray Hill neighborhood. The shop, at 432 Third Avenue (at
30th Street), opened its doors during the first week of March 2007 and
is celebrating with a grand opening party on April 19th, 2007 from
6-10pm. The event will be a VIP Spring Shoe Shopping Party in perfect
time to usher in the warm weather. Carrying brands such as Seychelles,
Jeffrey Campbell, Oh Deer!, Frye, Report, and many more, Studio NYC
Shoes is committed to creating a personalized, neighborhood feel in each
store. The Murray Hill location was chosen because of the unique vibe
that combines youthful energy with classic New York City shopping and
Co-owner Dafna Nadulek runs her stores for the people , featuring
trendy and of-the-moment brands at accessible price points for New York
City women who love fashion but don't want to spend a fortune each
season just to keep up. Known for its wide selection both in styling and
in price point, Studio NYC has become a mecca for women ages 16-45 who
know they will walk in and find something they love at a price that's
easy. Dafna is passionate about her business and it resonates in the
energetic but comfortable feel of the stores. After all this time I
still love shoes, I go to trade shows and I get excited to see new
things. I was 9 months pregnant in my stores saying, Can I grab you
some shoes? The personal touch is very important to me, says Dafna.
A Long Island native, Dafna earned a degree from Baruch College in
International Business and Marketing. She lived in Israel for four years
until returning to New York after September 11th to be with her family.
In 2004, Dafna formed a partnership with her brother, Asi Agajan, and
took over their family business, Studio 501 Shoes (501 Lexington Avenue
@47th Street).It had been their father's store for 30 years, and Dafna
and Asi got involved to bring a younger, hipper feel to the store. In
the summer of 2005 they opened Studio NYC Shoes on the Upper East Side
of Manhattan (1126 Third Ave (@ 66th Street). The Murray Hill location
is third in the family of stores.
In November of 2006 Dafna started a new venture, co-founding Shewlery,
an accessories collection. Shewlery is a complete line of jewelry
designed explicitly for shoes, ranging from boot chains to shoe charms (Shewels)
and Shoe Tattoos. The collection sells at Studio NYC Shoes as well as at
www.shewlery.comand retails from $20.00.
Dafna's outlook for her shoe stores includes expanding to the web with
an online store that maintains the feel of a neighborhood boutique. She
will offer her famous selection of fun, affordable and trendy shoes.
In-store she plans to use the residential locale of her new store to
reach out to the neighborhood in new ways with events and special
promotions, the first of which being April 19th's grand opening party.
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