Peclers Paris is offering an exclusive
Futur(s) 7 workshop, hosted by Francoise Serralta, Strategic Research
and Planning Director of Peclers Paris.
Futur(s) 7 offers a cross analysis of emerging socio-cultural trends and
consumer attitudes translated into tangible creative options for the
design and positioning of tomorrow's products.
Our workshop is designed to help your company harness trends and
understand consumer needs in order to create products more in sync with
Peclers will help you deepen your understanding of these trends that
Francoise Serralta, Strategic Research and Planning Director of Peclers
Paris, leads the study of lifestyle evolution and consumer trends, and
their strategic orientations. She is co-responsible for the
conceptualization and direction of the company's 16 forecasting
publications and spearheads the development of the transversal
forecasting publication, Futur(s).
Her expertise is seminal in assisting industry leaders in their research
and development in materials, colors, cosmetics, textiles, automotive
design, industrial design, lifestyle marketing and entertainment.
The Futur(s) series of publications analyzes the evolution of major
socio-cultural trends and consumer attitudes. It presents an exclusive
and creative approach to defining the look of tomorrow's consumer goods.
Considered the most visionary product offered by Peclers Paris, the
series provides information and inspiration for creative brainstorming
and marketing needs for clients worldwide in the beauty, automotive,
home and environment, fashion, high-tech and consumer products
industries. It is seen by clients as an indispensable tool for
developing product innovations and brand strategy. Peclers also offers
clients the conceptualization and creation of audiovisuals, seminars,
workshops and brainstorming sessions around the Futur(s) publications.
THEY ARE OFFERING:
of Peclers Paris and their methodology
- Futur(s) 7 Trend Download: Francoise Serralta's
interactive presentation of the main themes from this year's Futur(s)
book, including information to help decode consumer attitudes and
- Trend Application Collaboration: Francoise Serralta
engages with your team in a targeted brainstorming session relating
to the Futur(s) 7 trends and how they can be used. Emerging trends
as well as established, global socio-cultural values are taken into
account to create prospective solutions. Discussion focused on ways
to bring products and marketing in line with the trends of today and
- Questions, Answers and Summary: A forum for final
questions raised during the brainstorming session. Comprehensive
summary of all tangible solutions proposed.
Pricing and Timeline:
-Half day workshop with Francoise Serralta as outlined above (
-Purchase of the Futur(s) 7 book (book $6400)
workshop is available for the
West Coast the week of
Sarah Brady @
Peclers Paris is the
leading international trend forecasting agency, specializing in
consulting, forecasting and product development. The agency has over 35
years of experience and produces 16 publications to stimulate and orient
clients throughout the development process. Creative intuition is
combined with keen observation and market information to ensure that the
clients deliver the right product at the right time. Peclers Paris has
a strong team of 50 people in their Paris office in addtition to an
international network of 21 agents in 27 countries servicing over 2000
clients worldwide. Clients include Coca Cola, DaimlerChrysler, Galeries
Lafayette, GE Plastics, Lancome, L'Oreal, Mattel, 3M, Mitsubishi, Onward
Kashiyama, Packard Bell, Pinault-Printemps-Redoute and Renault. Today
Peclers is part of the Fitch Group, an international network of global
design studios affiliated with WPP, one of the largest marketing and
advertising companies in the world.
Debra Stevenson, West Coast Bureau Chief for Apparel
Search. Debra tracks and comments on West Coast fashion, art
and culture for Apparel Search and authors Trend Agitator,
an insider's guide to lifestyle trends and market strategy.
Got an insider tip or want to know how global trends can
impact your business? Email us.
workshop is available for the
West Coast the
week of June 25th
WEST COAST WORKSHOP
* decode the future with Peclers Paris
* an analysis of changing consumer attitudes and their impact on
Peclers Paris is offering an exclusive Futur(s) 7 workshop,
hosted by Francoise Serralta, Strategic Research and Planning
Director of Peclers Paris.