Carole Hochman Launches Midnight Label Sleepwear
Fashion Article Posted December 5, 2007

   

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Carole Hochman, renowned for her premium cotton home wear sold in better department and specialty stores globally, will introduce a new collection as well as a new label, Midnight, targeted towards a younger demographic for Spring 2008. The Carole Hochman brand was founded by revered designer and industry pioneer, Carole Hochman, who serves as the Principal and Creative Director of the Carole Hochman Design Group, yet is personally involved in all aspects of design and production of her namesake label.

Remaining true to the practicality that has built the strong base of Carole Hochman devotees, the Spring 2008 collection combines time-honored sleep styles with modern design and superior fabrics - including organic and Supima cottons. Robes, gowns, chemises, "shortie" pajamas, capri pajamas and sleepshirts comprise the sophisticated lineup. The color palatte, based on soft pastels and crisp white, is infused with vibrant sorbet shades, giving the collection a fresh and modern spin.

To cater to the increasing number of younger woman who have gravitated towards the Carole Hochman brand in recent seasons, Carole has expanded the line to incorporate the Midnight label. Encompassing sub-collections called Moonstruck, After Midnight, About Last Night and Stardust, the Midnight range has a sexier flare, without compromising the elegance, luxury and comfort synonymous with Carole Hochman. A fashion-forward edge is reflected throughout the collection in styles ranging from a streamlined pima cotton cami and mini-short set with vintage-inspired lace trim to a modal chemises featuring a plunging neckline.

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