CandyCast, the debut episode in a new monthly feature in which Candy
Pratts Price, the site's Executive Fashion Director, takes viewers on a
highly personal tour of the fashion world and contemporary pop culture.
The twist? Price appears here in animated form. By fusing Price's unique
voice with the latest in avatar technology, Style.com continues to
expand the way viewers can interact with and access style information on
This is a great example of what Style.com does well: combining a
fashion sensibility with current technology to produce a fun,
informative online experience,
notes Editor-in-Chief Dirk Standen.
There is something irresistible about seeing a virtual character
infused with all of Candy's passion, insight, and humor.
The team at Style.com worked with technology partner Oddcast to adapt
existing avatar functionality to create a fully customized experience.
The CandyCast animation features a full range of choreographed movements
and facial gestures, given voice by Candy Pratts Price. To further
customize the animation, Price approached Bruno Frisoni, Creative
Director of Roger Vivier, whose illustrations she has long admired.
Frisoni volunteered to create the look of the animation. Frisoni says,
"Candy was one of the first people to see my first shoe collection;
since then, she has become a very good friend and fan. She is a very
great support, and I love her energy and style. It was a great honor to
draw Candy, and I said yes immediately without thinking for a second.
Guess? has signed on as the debut episode's sole advertising partner. It
is the first time that the company has positioned itself online in a
About STYLE.COM Launched in September 2000, Style.com has become the
definitive online fashion destination. Combining gorgeous design with
world-class editorial, the site offers comprehensive runway coverage of
all the major fashion shows; lavish and authoritative reports on
seasonal trends; the latest social, celebrity, and fashion news;
beautifully packaged shopping guides; and lively, informed takes on the
intersection between fashion and pop culture.
Learn more about
Read relevant news articles regarding Style.com
Style.com and Men.style.com To Sell Advertising on The
Fashion Article Posted July 9th, 2007
Style.com Finds the Best Beauty Products for
Summer - Beauty and The Beach
Fashion Article Posted June 13, 2007
Style.com and Men.Style.com Names Christina Albee
as New Associate Publisher
Fashion Article Posted June 8, 2007
STYLE.COM AND MEN.STYLE.COM NAMES LISA RYAN HOWARD NEW PUBLISHER
Fashion Article Posted March 2, 2007