Fashion licensing agency
announced it has been named exclusive licensing
agent for Kersh, the prominent Canadian fashion
label focused on the young contemporary women's
market. In its new role, InGroup will work to bring
the Kersh's international reputation for natural,
chic and sexy sportswear to a wide range of young
women's products, from footwear and jewelry to
outerwear, intimates, accessories and more.
Kersh captures the spirit of today's fashion-forward
young woman through its collection that includes
dresses, skirts, slacks, cardigans, sweaters,
jackets, blouses and accessories. The label's
products pair a natural ambience with a look that is
laid back, easy to wear, feminine and
Kersh fashions are sold throughout Europe, Asia and
North America at over 1,400 leading department and
specialty stores. U.S. retailers include Macy's,
Dillard's, Nordstrom, Von Maur, Gottschalk's, Buckle
Bloomingdales, among others.
Kersh is the embodiment of today's young woman.
Its products reflect the casual flair and earthy,
authentic, yet chic look to which modern women
said Judi Seidman, President, InGroup
These brand values, as well as the
highly-regarded Kersh name, will translate well into
literally thousands of products throughout the
lifestyle and fashion industries.
InGroup Licensing has the credibility,
professionalism and business contacts necessary to
land licensing deals that will significantly raise
and leverage our brand awareness,
Dombroski, Sales and Marketing Director for Kersh
parent company International Fashions Ltd.
excited to be working with a company of InGroup's
caliber and expect great things in the future from
our new partnership.
Kersh, a unit of International Fashions, focuses on
quality, styling, texture and color, balancing
femininity and wearability. The company has become
a household name and an international success by
offering today's stylish and confident woman
contemporary apparel at great prices.
Headquartered in Vancouver, Kersh maintains
showrooms in New York, Los Angeles, Toronto,
Vancouver and Montreal. The manufacturer advertises
in a wide range of leading lifestyle, health and
beauty, and fashion magazines including Vogue, Self,
Seventeen and Chatelaine.
With the signing of its exclusive licensing
agreement, Kersh joins other current InGroup clients
including hummel performance wear; True Religion
Brand Jeans, now licensed into footwear, fragrance,
swimwear, handbags and hats; Angels So Sweet, a
junior denim brand with handbag, intimates/sleepwear
and footwear licenses arranged by InGroup;
Hydraulic, now licensed into outerwear; and other
fashion companies ranging from Botkier and Jib Hunt
to Laguna, North Sails and WD NY.
About InGroup Licensing
InGroup Licensing is a full-service licensing
company that specializes exclusively in fashion
licensing, concentrating on fashion and lifestyle
brand extensions. Founded in 1994, the company
develops programs that fully integrate the
disciplines of marketing, merchandising, advertising
and promotion, from researching brand recognition
levels and identifying logical product mixes to
matching brands to partners, negotiating contracts,
and managing business growth. The firm has been
voted License! Magazine's
Top 100 To Watch
work in the licensing community. InGroup is based
For more information call
212-563-6302 or visit
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