Jones Apparel Group, Inc.
has recently announced that Wal-Mart will
begin carrying the l.e.i. brand for juniors, junior plus and girls
in summer 2008 for Back-to- School, at Wal-Mart stores nationwide.
Wesley R. Card, Jones Apparel Group President and Chief Executive
Officer, stated, "We are enthusiastic about expanding our existing
relationship with Wal-Mart, and bringing this dynamic junior
lifestyle brand to a broader audience. Furthermore, we see this as a
great opportunity to utilize Jones' operational skills in
partnership with a retailer of Wal-Mart's size and scale. We are
confident that with this partnership with Wal-Mart, there is
excellent potential to grow and leverage the strength of l.e.i. as a
branded resource across categories."
Jack Gross, Jones Apparel Group Chief Executive Officer of Denim
and Junior Businesses, stated, "We value our many strong
merchandising relationships within the Wal-Mart organization, and
are thrilled to be part of Wal-Mart's vision to increase its branded
product offerings to its customers. We believe Wal-Mart's 'tween and
juniors customers will be equally excited to have the l.e.i. brand
exclusively in their stores."
l.e.i. is an acronym for LIFE, ENERGY, INTELLIGENCE . Infused
with a fun, care-free attitude and a clever attention to styles and
trends, the l.e.i. brand, which is based in denim, appeals to a
broad-range of dynamic and spirited girls from all different
backgrounds. l.e.i. is recognized all over the world as a leading
designer of trend-right clothing for teen girls everywhere.
Jones Apparel Group will continue to lead the design,
manufacturing and production of the l.e.i. brand.
l.e.i. Brand to be Sold at Wal-Mart Stores
in Summer 2008