Fashion Initiative began representing the popular Australian fashion
DavisEyes, as one of their official clients.
We are very excited to welcome
DavisEyes onboard with My Fashion Initiative,
says Margaux Rathbun
of My Fashion Initiative.
Justine's designs are cutting edge and
ultra trendy. Her talent and creativity makes DavisEyes an
outstanding match for our company.
Designer Justine Davis started her foray into fashion in Perth,
Western Australia. She soon became an award-winning student then
jetted off to London and straight into work with vibrant London
Fashion Week and it's colorful designers.
DavisEyes debut collection in The Source at Australian Fashion Week
April 06 was met with rave reviews from agents and boutiques in
Australia, New Zealand, UK, Japan, Lebanon and Europe. The label was
immediately recognised internationally as an exciting creative force
was promptly invited to hit the catwalk at Australian Fashion Week,
followed soon after by an exclusive Australian Designer showcase in
Shanghai. In early 2007 DavisEyes was chosen for a major show as the
Exclusive Australian Designer at Marina Square Singapore Fashion
Festival. The brand's appeal lies in the luxurious
emotion, a beautiful color and texture rich rebellion playing
contrast in the
market, taking you from the
street to the red carpet.
Initiative will work with DavisEyes to increase the brand awareness
in the United States, aid in distribution, manufacturing, and
Fashion Initiative (MFI)/Global Business Dynamics:
MFI and Global Business Dynamics is composed of an
international team of professionals with degrees in
Accounting, Economics, Finance, Law and Marketing. They specialize
in helping businesses grow on a local, regional or international
level. Their staff can also help a company restructure its debt,
increase its lines of credit or raise venture capital.