you've heard it on TV, you've
read about it in magazines (and even on our
site) and you've certainly heard a slew of
celebrities toting the catchphrase
, but have you truly found a brand
of bags that live up to the
Not 100%. Not until now. I'm in love, and
you will be too, with the queen of green
Vegan Queen. Whether you've been a vegan
your whole life or just recently had an
awakening to the need for sustainable
fashion, you'll swoon at the sight of these
ecologically-consciously produced and
manufactured handbags. Both outside and
inside (eco French cotton terry lining
instead of suede!) these bags live up to the
lux label. The gorgeous and soft-spoken
Evelina (yes just the one name like
Madonna and Cher!) practices what she
preaches living the vegan life to its
luxurious fullness. She took some time to
chat with me and relate her royal vision to
After reading this piece, I hope you take a
chance on this amazing line. You won't
be sorry once you do! (PS Check out some of
recent press on
Why did you start designing?
Vegan Queen: I feel like I am a born
artist, always expressing my creativity
through various channels such as music,
performance, modeling, styling and
designing. I graduated with a music degree
and I also studied accessories design in FIT
in NYC. I worked with the top fashion
designers in the industry and got inspired
to design my own collection.
Why did you decide to do eco bags?
VQ: Vegan Queen represents a new
cultural movement towards a sustainable
future. It's a socially conscious lifestyle
that has been embraced by many celebrities
and powerful political figures all over the
world. It's a socially conscious approach to
luxury dressing. Vegan Queen's mission is to
promote a luxurious healthy lifestyle while
insuring a sustainable future.
Can we expect from Vegan Queen this season?
VQ: Expect a lot of colors and sleek
shapes. The VQ collection is a work of
contrasts and signature details..
What inspires your designs?
VQ: Vegan Queen is about strength,
empowerment, courage and sensuality. It's
about modern luxury with sustainable
approach. It's a new vision of the masculine
meets feminine approach. Silhouettes are
geometric with striking masculine and
feminine combinations. A softer feminine
flavor comes from nature inside of the bag,
which is an organic cotton French terry
lining. Outside all bags are masculine and
structured with strong eco-luxurious
Is it difficult to find the materials you
need- and to get a variety of materials?
VQ: It has been quit challenging to
find and develop all the materials. I use
high quality materials and develop according
to the ecological standards, so it was a
challenge to find a factory in New York that
Do you follow any seasonal trends or keep an
eye out for what celebs are wearing?
VQ: I follow color trends. The VQ
colors of the season are earth tones such as
grey, taupe, red, white and black.
Who is the 'Vegan Queen' bagista?
VQ: Vegan Queen represents the Queen
who lives in the ecological castle. Powerful
yet responsible, she appreciates the finest
things in life, while limiting her impact on
the world around her. Today's modern
fashionista and veganista cares about how
she looks and her impact on the environment.
Vegan Queen is for the woman who is aware of
whom she is.
What is your favorite bag from the current
VQ: I like the Diamond bag (shown
above) for it's signature oversized
If you could put any woman in your bag, who
would it be and why?
VQ: Natalie Portman wears the Eco It
bag by Vegan Queen now. I have my favorite
wish list of women I'd like to see in VQ
bags such as Cameron Diaz , Madonna,
Charlize Theron and Cate Blanchett.
What are your in-the-bag essentials?
VQ: I carry very few everyday
essentials just a lip plumper, hand cream,
hydrating water spray and Tea Tree chewing
sticks. I also have with me my notebook,
Blackberry, camera and metro card.
What other handbag brands, aside from your
own, do you admire?
VQ: I like many designers with
sensual style. I like the use of
sophisticated colors and many colorful
Complete the following sentence: My personal
VQ: ...fashion forward as well as
cosmopolitan with a strong accessory
What's the next big trend for handbags?
VQ: I see a lot of clutches in many
bright colors. I also have some clutches and
bigger wallets coming up for the VQ
What advice do you have for aspiring
VQ: Think big and do not let anyone
take away your dreams. Establish your
positioning and stick to it.