Our business model includes a
plan for reciprocating
resources gained to help develop solutions for
social crisis in this country and around the
Fashion is their vehicle, being a
part of the solution to social problems is their
The company's launch campaign,
Ordinary Need Not Apply,
limited edition t-shirt collection.
In true CLOAK form, this collection is bold, vibrant
and fun. The large positive symbol is
intended to remind people to be positive everyday
and that they are part of
a movement to become part of the solution.
inspired by the spirit of
Terrance Wilson, CLOAK VP of Creative
Direction. The Brooklyn native
recently relocated to Miami from Fort Greene.
CLOAK Apparel t-shirts are for the energetic,
open-minded and eclectic, trendsetter. That's
re offering an array of color options for
people to choose from. People can mix, match
and layer to create a look that is all their own.
While CLOAK is a for profit company,
the company is really serious about its giving and
missions projects. In light of the recent
focus in the news regarding the food crisis in
, 100% of the
profit made from the launch collection will be
donated to charities helping the poor living in
the nation of Haiti.
limited edition designer tees
are available at: