Liz Claiborne Inc. and
Donna Karan International Enter
Strategic Agreement for Men's Better Sportswear Collection
Fashion Article Posted March 14, 2008
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Liz Claiborne Inc. (NYSE: LIZ) announced that it has entered into a strategic licensing agreement with Donna Karan International (DKI) to create a new collection of men's sportswear for the "better" market in the US and Canada. Liz Claiborne Inc. currently holds the license to produce, distribute and market DKNY Jeans and Active apparel for men, women, and juniors in the Western Hemisphere.
DKNY Men's will represent the modern yet timeless sensibility of the DKNY brand. It will combine stylish function and versatility, the core of a complete men's lifestyle brand, and will offer an array of product from wovens, knits and trousers to blazers and outerwear. Price points for the line will range from $59.50 to $595. DKNY men's will debut in department stores for Fall 08.
William L. McComb, Chief Executive Officer of Liz Claiborne Inc., commented, "We are excited to expand our successful partnership with Donna Karan International. The launch of DKNY in the men's better market is a major opportunity to build upon our successes with the men's DKNY Jean's business and continue to establish DKNY as a leading men's lifestyle brand. It shows our commitment to the DKNY brand, as well as our growing appetite for the men's segment in Partnered Brands."
Mark Weber, Chairman and CEO of Donna Karan International stated, "This collaboration with Liz Claiborne Inc. will allow DKNY to further develop its expanding global menswear business. It will enable us to provide our department store customers with product that combines outstanding design and high quality in the better market segment."
About Liz Claiborne Inc.
Liz Claiborne Inc. designs and markets a global portfolio of retail-based premium brands including Kate Spade, Juicy Couture, Lucky Brand and Mexx. The Company also has a refined group of department store-based brands with strong consumer franchises including the Liz Claiborne and Monet families of brands, Enyce, Narciso Rodriguez and the licensed DKNY Jeans Group. The Company also offers cosmetics & fragrances.
About Donna Karan International
International is one of the world's leading fashion design houses.
It designs, markets and distributes collections of women's and men's
apparel, sportswear, accessories and shoes under the Donna Karan and
DKNY brand names. The Company has selectively granted licenses for the
manufacture and distribution of beauty and beauty related products,
jeanswear, activewear, men's furnishings, men's tailored clothing,
hosiery, intimate apparel, coats, children's apparel, watches, eyewear
and home. Since November 2001, Donna Karan International has been a part
Moet Hennessy Louis Vuitton, the world's leading luxury goods group.
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