In the face of economic worries and buzz about consumer fashion
spending being one of the first things to go in a recessionary
Unlimited, San Jose, CA, launched a new line of affordable
luxury clothing know as Legends. The Legends line of menswear
debuted at MAGIC, at the Las Vegas Convention Center, on February
12, 2008. Along with its clothing, Legends introduced its unique
community Partnership Program at the country's largest
fashion-industry tradeshow to an audience of over 120,000 attendees,
including apparel buyers from department and specialty stores
worldwide. JCH Unlimited's CEO and Founder, Isaac Crawford thinks
it's the exact right time to debut the Legends line.
Not only have
we spent over four years in building our foundation with a highly
seasoned retail and wholesale executive team, we have put in place
the proper infrastructure to produce and deliver high quality goods
for less. We have actively sourced suppliers worldwide willing to
work with us to produce value-priced luxury goods. And now is the
time to give back, to the retailer, to the consumer and to the
community. And that is exactly what we intend to do.
Almost an oxymoron
in the same sentence, Mr.
Crawford says this is precisely what retailers and fashion oriented
consumers need right now.
Not only do we offer all the finest
quality fabrications and highest production quality from around the
world, we specifically cater to a virtually untapped market niche
defined as men over 35 who wish to be highly fashionable, while
being comfortable and feeling exquisite. These men are no longer
interested in participating in today's momentary trends, nor are
they willing to be someone they are not.
, says Crawford.
can accomplish their goals while saving some money, all the better.
buyers and their communities through their unique Partnership
Program, Legends is committed to retailer's success.
there and done that
, says James Ratliff, Sr. Vice President of
We know what it takes to protect margins and
be profitable. We have special Legendary events planned in
communities around the U.S., as well as training and development
support and cooperative plans to put our retailers in the lime light
and help them stay there.
Not just committed to the largest of the
large retailers, Legends wants to give back to the communities.
Life and business is all about good relationships. We are committed
to being a good partner year-round, not just when the purchase order
The Legend brand is
distinguished by a design cut for the average seasoned male
physique, slightly broader than European designs, and fashioned with
premium quality materials and craftsmanship.
We developed the
brand to cater to a niche in need, not the other way
, says Luanne Hinkle, Vice President of Marketing for the
In other words, we are not looking for a man to try
to fit into our
or designs. We saw a clear void and
addressed it; that being a man who wants to look highly fashionable,
but wants to feel extremely comfortable and confident as well. Just
as women have been actively supporting and are extremely loyal to
affordable luxury labels that fit their specific size and shape, men
are shouting for the same equal rights!
Another avenue geared to
give back to the community
Legends Signature Collection
was developed to be endorsed by
celebrated Living Legendary personalities. Selected not for their
celebrity status alone, but their contributions, the Legends
showcases designs created specifically to
complement the individual styles of these unique personalities. Also
individuals for contributing in
, the JCH Company will also conduct a search and honor unique
lives and stories of astonishing people.
Those who give
wholeheartedly of themselves to their country, their industry, their
sport, their art, their charity, their family and/or their
community, we wish to honor for their legendary contributions as
, says Hinkle. Plans include donating to associated charitable
causes and Living Legends inductees will be honored in a nationwide
advertising campaign scheduled to begin in Spring/Summer of 2008.
We are actively pursuing relationships with the right Legendary
, says Hinkle.
These men will be nobly honored for their
accomplishments that endure the test of time, which makes them a
true Living Legend amongst men, and women, worldwide.
What's next for Legends?
Hinkle says with a wink,
There aren't just Legendary men in this world!