Sportswear for Active Adults : Vital Eco-Wear Sportswear
Fashion Article Posted November 21, 2008  
  

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Vital eco-wear, a new player in the sportswear market, designs and produces professional, high performance, bio-functional garments, with an important new twist. Its sportswear is targeting a unique market niche. Tapping into the growing population of mature adults who are aware of the importance of keeping fit and active, Vital eco-wear  sportswear is specially designed for the 40+ market. Vital eco-wear sportswear will be showcased at ispo winter 09 exhibition in Munich, Germany, February 1-4, 2009.

With fashion generally designed for the young, especially fashion in the area of sports, yoga and fitness
increasing numbers of energetic adults are frustrated. The first idea behind the establishment of Vital eco-wear was to design sportswear for energetic adults and not just for a young market.

The second issue addressed by Vital eco-wear was based on the understanding that today's adult population is aware and sophisticated. Designing sportswear to flatter the mature body is not enough. It would have to be cutting-edge in every way.

Vital eco-wear endeavors to be ultimately eco-friendly, using natural and recycled materials
Vital eco-wear is dedicated to employing the latest technologies, such as computerized body-mapping and seamless manufacturing. It develops innovative fabrics based on fibers that offer natural anti-bacterial and anti-odor capabilities, enhanced ventilation and wicking, natural UV and skin soothing properties. Established by Talya Hanan, who set up one of the world's first seamless manufacturing facilities and acts as sportswear consultant for companies across Europe, Vital eco-wear is poised to be an important new player in the market.

Talya Hanan, founder and CEO, says, "the fact that today's 40+'s are uniquely conscious of health issues, and staying healthier and active far longer, was my inspiration to establish Vital eco-wear". Talya goes on to explain, "Designing for 40+'s doesn't mean that 20 year olds won't also want to wear our products and look and feel good in them. It just means that the 40+ group will most definitely feel at home in them."
To make good their promise of ultimate comfort, Vital eco-wear  offers 4 product lines of sportswear that are designed to meet the demands of the particular activity or sport engaged in, from gentle to more intense activity, indoor or out.
Vital eco-wear product lines include:
Yoga & More for sportswear offering gentle comfort and stretch Workout & Fitness for garments with extra support and ventilationOutdoor Action offering temperature regulating fabrics Winter Sports including thermal garments with built-in protective padding.

About Vital eco-wear
Vital eco-wear was established in 2008 by Talya Hanan, leading designer and expert in the development of performance textiles. A pioneer in the development of seamless technology and textile industry consultant, Talya Hanan brings with her over 20 years of rich experience in nearly every aspect of the global textile industry. Vital eco-wear aims at providing an innovative line of sportswear, with designs especially created for the energetic adult and based on smart textiles produced through computerized nano-technology, using environment friendly processes and materials. Vital eco-wear is dedicated to delivering an exciting variety of advantages to the sportswear industry, and with over 20 unique fabrics ready to roll, it's just getting warmed up.

For further information please visit
their website at www.vitalecowear.com

 

 

January 2008 Articles, February 2008 Articles, March 2008 Articles, April 2008 Articles, May 2008 Articles, June 2008 Articles, July 2008 Articles, August 2008 Articles, September 2008 Articles, October 2008 Articles, November 2008 Articles, December 2008 Articles


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Sportswear that's professional, easy-to-wear, flattering and specially designed with the 40+ group in mind!
 

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