Shortly following a successful launch this past August,
Common Soles LLC, is now announcing the release of two new
styles of flip-flops. The sales of these two new styles will
generate funding to support education in the region of India
in which they were crafted.
Common Soles partnered with
the folks at a footwear factory in Vijayawada, India to
source materials for the two new styles from local vendors.
Common Soles sources all materials local to the factory so
as to eliminate and/or reduce the shipping of components
that results in unnecessary resource consumption. Common
Soles is also using natural jute in the strapping for the
men's Aiman Fezz flip-flop and sari print fabric for the
strapping of the women's Natya flip-flop.
By using local
materials and styles these hand-crafted flip-flops have a
unique look and feel to them. It was important for us to
create a product the workers would be proud to make for
people in the US
, said Common Soles Co-Founder and CEO Dave
5% of the selling price of each pair will be dedicated to
funding education at an all girls school in Purchuru.
Education is a top priority for the workers and people here
in the Andhra, we want to be sure we are remaining focused
on them, and sharing what is really important for the
community with our fans
said Co-Founder and COO Rao
Naraharasetty. Common Soles also covers the cost of
administering the funds collected which means there is no
erosion of funds along the way. This expense is born by
Common Soles outside of the 5% collected.
The two new styles, along with the company's first
flip-flop, can be viewed online at the Common Soles website:
http://commonsoles.com. Further detail on the initiatives
funded via the sale of Common Soles flip-flops can also be
found on the company's website.
Common Soles LLC, was founded in 2009 in Wellesley, MA by
Dave Mesicek and Rao Naraharasetty as a brand of footwear
that exists as a means to generate funding to support
community improvement initiatives in manufacturing
communities around the globe. Additionally, Common Soles
will bring innovation and transparency to the footwear
supply chain through making the direct connection between
the factory worker and the eventual consumer. Common Soles
footwear is handmade by skilled craftsmen and women in many
of the world's regions where Common Soles
initiatives are in action.
Common Soles products are available online at
www.commonsoles.com and via select retailers.
Common Soles Introduces Line of
Flip-Flops to Fund Education in India
Fashion Article Posted
September 9, 2009