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Fiber Journal Focuses on
China's Apparel Industry Fashion Article Posted February 20, 2009 | |||||||||||
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If you want to do business with clothing manufacturers in China, you need to know much more than how to properly greet your prospective business partner (that's with a bow versus a handshake). The
latest issue of FIBER, the
online journal for the global
fashion and apparel industry
produced by the University of
Delaware, focuses on China, its
maturing apparel industry, the
outlook for the U.S.-China
textile and apparel trade, and
how to do business the Chinese
way.
Industry and academic experts share best practices and tips for conducting business in China, as well as valuable insights into young Chinese consumers, and the changing face of social responsibility in the Chinese apparel industry, with the rise of social media. Kin-fau Au, associate professor and associate head of the Institute of Textiles and Clothing at the Hong Kong Polytechnic University, provides an overview of China's apparel industry, and Priscilla Y. L. Chan, also a faculty member at that institution, writes about foreign brand expansion into China. An interview is included with Brian DeLeu, design director for JC Penney, on future sourcing design and product development in China. DeLeu, a University of Delaware alumnus, is responsible for the design and merchandising of JC Penney's St. John's Bay brand. Maria D'Andrea, supervisory international trade specialist in the Office of Textiles and Apparel (OTEXA), U.S. Department of Commerce, details the status of the U.S. textile and apparel trade with China and provides an overview of the office's responsibilities and services. Here is a summary welcome from Dr. Hye-Shin Kim Project Director, and Editor, University of Delaware As we begin the Western New Year with deepening financial troubles in the United States and its worldwide global impact, the FIBER journal focuses on China -- a country that has reported record-breaking economic growth in the past years and impressively showcased its strength as a global economic power during the 2008 Summer Olympics. The slowdown of the world economy and recession fears have become a painful reality in developed markets that are major importers of Chinese goods such as the U.S, Japan, and Europe. China's big economy now is being tested to prove it is a strong economy. As the Chinese economy transitions with the shrinking worldwide demand for goods and services, many Chinese workers are being laid off. Traditionally a country for manufacturing low-cost, export-oriented goods, China is now working to rebalance its economic profile to be similar to that of the U.S. and Japan, where technology-based manufacturing and the service sectors dominate. At the same time, China needs to increase Chinese consumer spending and increase consumption of both domestic and imported goods and services to stimulate demand for production. A similar pattern of
change is seen in China's
textile and apparel sector.
Although China is the
world's largest supplier of
apparel items, accounting
for more than half of U.S.
apparel imports, we see
China's economic growth
impacting its
competitiveness in the
textiles and apparel sector.
In this issue of the
FIBER
journal, we provide an
overview of the U.S. As China continues to be
a major business partner for
big and small companies, we
present current practices
and insights by business
professionals, as well as
academic scholars, and also
recognize the significant
role of Chinese consumers in
the global marketplace. In
addition, you may read about
student and faculty
experiences in Hong Kong,
learn about Finally, this issue of the FIBER journal highlights social responsibility in the textiles and apparel industry. Articles shed light on current attitudes related to social responsibility in China and a futuristic view of sustainable business practices in our industry. The journal also announces the first FIBERcast, a 45-minute audio program set for Feb. 23 at 1:30 p.m. on social responsibility in the apparel industry. Learn more about Fiber Journal. Here are a few links to some of what is in the China Apparel Issue:
| You may also have interest in the fashion shopping articles ... Have you ever dreamed of becoming a fashion designer?
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