Week Surges Ahead with Recession Proof Model
Fashion Article Posted January 27, 2009
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Vastly dependent on retail revenue, the fashion industry, struggles to stay afloat under the pressures of an economic recession that has taken our will to shop.
Powerful banks continue to fold, jobs are a commodity and families across the country are tightening budgets to curb spending. Feeling the pressure, many fashion houses have opted not to produce runway shows in the upcoming fashion week season. Even mega-houses are cutting back, Calvin Klein included, has canceled overseas shows for domestic runways in an effort to skirt the diminishing value of the dollar. But with a foolproof strategy, Nolcha Fashion Week continues to build business and revenue for its clients despite an ongoing recession.
Nolcha Fashion Week founders Kerry
Bannigan and Arthur Mandel are not worried.
Kerry Bannigan, Nolcha CEO, states:
Nolcha's survival kit for new and emerging designers is built upon collaboration. Through Nolcha's efforts, young designers, with all the talent but less of the budget of top design houses, will not have to skimp on underrated venues or skip fashion week all together. Through Nolcha, emerging designers can still present their talents to the industry by way of a collective show.
For Fall 2009, Nolcha is offering its
designers a collaborative exhibit at The
Plaza, which despite the luxurious venue, is
less costly (and more environmentally
sensitive) then runway shows. An added
advantage is that guests often prefer
exhibits as a more personal introduction to
presenting designers; exhibitions, unlike
traditional runways, afford guests an
Additionally, Nolcha President, Arthur
Mandel further alleviates the cost to young
designers by putting a focus on marketing
and securing sponsorship and advertising
from leading companies such as: Coca Cola,
Paul Mitchell, Lavazza and Amstel, says
Nolcha Fashion Week will be exhibiting fashion and accessories designers at The Plaza on February 19, 2009. Designers include, in Accessories: Barbara Sears Nelson, Betty Lou Jewels and Eenamaria. In Apparel: Celestino by Sergio Guadarrama, emeDesigns, Nadia Nour, and Vaughn Jereaux (winner, Race to Be Creative Challenge).
Enhancing the careers of emerging fashion
industry talent, Nolcha is a unique
multifaceted platform. It enables aspiring
and talented designers to debut their
collections, gain and share industry
insight, and realize their entrepreneurial
goals and dreams. This platform synthesizes
live events, regional fashion weeks, and a
myriad of cross promotional mediums that
spearhead our emerging designers directly
into professional channels.
Fashion Week Preview Part 1 September 2008
Fashion Week Preview Part 2 September 2008
Nolcha Fashion Week New York Tailored to Make Independent Designers Shine Fashion Event Article Posted August 14, 2008
Dolce Vita in Association with Nolcha's Catwalk Shows
Fashion Week London February 2008
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