The current recession is definitely difficult for some fashion companies but Nolcha is making opportunities out of the economy by opening Nolcha Retail Space in prime Manhattan shopping area, Nolita, stocking emerging and independent fashion brands only.

Nolcha is embracing its mission to bring business to the forefront of the independent fashion market by expanding its current resources that include Nolcha.com an online portal delivering daily business articles, news, global event coverage and insider interviews pertaining to fashion; New York and London Fashion Week runway, exhibition and networking events; Independent Retail Week an initiative to increase sales and brand awareness for independent fashion stores in NYC, London and Chicago.

Lynn Furge, Nolcha Creative Director, states; The recession has become so dramatic because the media makes it dramatic.  What ever happened to a happy story? Nolcha has found several successful businesses - Oxygene, Reiss, Asos.com to name a few - that are all up as far as earnings go this quarter.  We plan to be another one of those successful retail businesses. The recipe is easy: we chose beautiful pieces at realistic price points which will dominate the accessories market with savvy business expertise behind it.

Furge continues; We are breathing new life into the retail market with our designers.  We want them to be the masters of their own destiny where they are in control of what they show, and will get weekly updates on inventory as to what is working and what is not.  That way no one is sitting on dead stock.  It is almost as if each designer has their own mini flagship store via the Nolcha Retail platform.

The Nolcha Retail Space is lush and lacquered, spacious and welcoming. A true home to house products that were picked with a discerning eye, the Nolcha Retail space allows the consumer to both browse and lounge.  With floor to ceiling mirrors, plush velvet couches and plenty of natural light as well, shoppers will enjoy seeing the true exquisite design of each piece offered.

The store will be a metropolitan home for independent designers in one of the world's leading fashion capitals and will be utilizing out-of-the-box marketing and sales strategies to increase purchases and brand awareness.

For more information contact Kerry Bannigan kerryb@nolcha.com  

About NOLCHA

Nolcha brings business to the forefront of the emerging and independent fashion market. In a short time Nolcha has grown to become the platform for emerging fashion talent to be educated, network and showcase their work on a global stage making a stamp worldwide for its resources, business advice and continually expanding tools. Initiatives include Nolcha online, Nolcha Fashion Week: NYC, London Fashion Week partner events, Independent Retail Week and Dress the Band competition. www.nolcha.com

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