made its first-ever appearance on the West Coast
this week for the debut of a limited edition sneaker range
The Santa Barbara-based footwear brand previewed the
vintage-inspired styles at Fred Segal during LA fashion Week
and drew an uber-hip crowd of footwear fans, including
Sal Masekala from E! Entertainment.
This announcement follows Pantone's recent
collaboration with The Gap and a successful pop-up
shop in New York City, Other licensed partnerships with the
world's leading authority include Japanese retailer
Uniqlo, SoftBank Japan, Fine Paints of Europe and
numerous household brands.
The sneakers were inspired by Pantone's original color
guide, created in 1963 and represent the only occasion
Pantone has ever authorized the use of its vintage logo and
Pantone Matching System moniker. SeaVees cofounders
Steven Tiller and Derek Galkin selected seven vintage colors
from the only authentic guide known to exist and interpreted
them in classic canvas with suede to epitomizie the cool,
casual style of California in 1963.
The limited edition 09/63 range is at Conveyor at Fred
Segal, Seavees.com and other select retail environments
worldwide. Available in both men's and women's sizing for
the first time. Series production has been restricted to
1,963 pairs. The Pantone and SeaVees license is managed by
LA-based brand consultancy,
The Skyline Studios.
In September 1963, Lawrence Herbert created an innovative
system for identifying, matching and communicating
color. This led to the innovation of the PANTONE
MATCHING SYSTEM, a book of standardized color in fan format.
Today, the Pantone name is known worldwide as the standard
language for accurate color communication. Pantone is quite
simply the color bible.
Purveyors of California Cool, the SeaVees brand is the
cofounded by Steven Tiller and Derek Galkin. Based in Santa
Barbara, California and distributed thru fine retailers
worldwide, the brand is a study in 1960's revisionism. Each
sneaker is named after an influencial date in California