This week the
Fashion Research Institute announced its short course for
avatar apparel design for virtual worlds. This fast-paced course
takes a student from novice user to functional avatar apparel
designer by building essential skills in just 20 hours of
instruction. Students completing the course can go on to
supplement or replace their real life salaries by developing
their own virtual goods design business.
Students learn how to develop their brand (label), develop
their product, and create a storefront, all without ever leaving
the safety and comfort of their homes. Instruction follows best
practices as defined by more than 3 years of research in
immersive spaces such as OpenSim and SecondLife
as well as
current apparel industry practices. The class culminates with a
virtual runway show where students show their designs to an
audience of purchasers.
Avatar apparel design is becoming an increasingly important
market. Last year, more than $5 billion in virtual goods were
said Shenlei Winkler, CEO of Fashion Research
We have heard of designers making up to $125,000 USD
annually with their own virtual world label. Our course gives
new designers the essential skills to effectively enter this
highly competitive premium content marketplace of avatar apparel
Recently my FashionCAD class at Buffalo State College
Fashion in Second Life Learning Module
Shenlei Winkler from the Fashion Research Institute,
Elaine Plivnen, Professor, Buffalo State College.
specialized learning module Shenlei developed was an excellent
virtual learning experience for the fashion students. Under
Shenlei's guidance, they quickly learned basic concepts of
building and developing fashion garments in a virtual setting.
Shenlei is a master virtual world builder and has developed and
marketed successful in-world fashion labels. She also has 30
years experience as a real world designer
she is the perfect
professional to present the virtual future of fashion and the
opportunities it can provide for students of fashion. These are
critically important concepts for all fashion students as well
as fashion professionals.
To register for Avatar Apparel Design 101, please visit
Fashion Research Institute is the leader in researching virtual
world applications for the apparel industry. The company offers
a wide range of products and services designed to empower people
to use immersive spaces to virtualize business, enabling
companies to save time, money, energy, and the environment.
For more information, press only: Belvedere Fotherington,
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