BIFF&BIL 2010 to be organized during 1 - 4 April at
Impact Muang Thong Thani
An ideal platform for the entire industry to express their
manufacturing potential and creative ideas
Despite a sharp drop in its export revenues in 2009 due to
the global economic downturn, the Thai textile and garment
industry is optimistic about the future. By integrating
strengths and adopting new strategies to survive competition
and reach out to new markets, the industry expects to see
10-15% growth in export performance for 2010.
Exports of textiles and garments from major global players
like China, Eastern Europe, Mexico and Cambodia were down
sharply in the last two years as a result of economic
recession worldwide. There is no exception for Thailand,
however, experiencing a moderate decrease of 13% in 2009,
said Dej Pattanasettapong, former Chairman of the National
Federation of Thai Textile Industries (NFTTI). The country's
ability to survive the downtrend of the global textile and
garment market can be attributed to continuous product
development and improved quality assurance that are trusted
by international buyers. But it is not enough. On-trend
designs, upgraded manufacturing process, strategic branding,
trend setting and better distribution network are also
matter for us to step further putting Thailand on the
world's fashion map by the next ten years.
He added, Other key factors include our human resources,
especially Thai fashion designers, who are highly competent
at producing trend-based, season-oriented collections.
Support from relevant industries has also played an
important role in the success.
According to Pongsak Assakul, president of the Thai Textile
Manufacturing Association (TMA), despite economic and
political challenges during recent years, the Thai textile
industry is rebounding quickly, with export growth of 10-15%
forecast for 2010. The forecast is based on optimism gained
through the region's expanding opportunity. As part of
this, the Source Asian Full Service Alliance, or SAFSA, was
founded on the collaborative effort of 10 member countries
of the ASEAN Federation of Textile Industries (AFTEX) and
the ASEAN Competitiveness Enhancement (ACE), and funded by
the US Agency for International Development (USAID). The
objective of this 3-year initiative is to enable the
effective pairing of local manufacturers and buyers within
the region and from around the world, promoting ASEAn's
capacities and regional synergy to facilitate the needs of
the global market.
With products spanning woven tops, woven bottoms, sleep
wear, lingerie, athletic wear, children wear, knitwear, etc,
initial target is 20 pairs of manufacturers and buyers.
Participating brands of this initiative to date include
Guess, JC Penny, Polo Ralph Lauren, VF, PVH, as well as
European brands such as Debenham's, Hugo Boss, Max Mara and
Benetton, for instance.
By participating in this project, manufacturers are able to
optimise operations across the supply chain: cost reduction,
production efficiency, quality assurance and timely product
delivery, said Mr Pongsak.
Part of the financial support from USAID will be used for
the provision of industry experts and advisors,
brainstorming sessions, labour skill enhancement and
participations in international trade fairs, especially in
ASEAN countries, the US, Europe and Japan.
Komsan Vijitvikrom, president of the Bobae Garment
Association, pointed out that street fashion and ODM
(Original Design Manufacturer) are currently driving the
country's textile and garment industry to a large extent.
We are making a good progress with these sectors
particularly in terms of design, quality and branding. There
is an increasing number of emerging manufacturers enter into
the industry, many of which are SMEs.
Useful advice and business matching service by the
Department of Export Promotion (DEP) has been a big help. We
expect to see 5-10% growth this year. However, the first
things to do is to regain confidence of overseas trade
partners and buyers which once has been altered by the
country's political uncertainty, to add cultural value to
our products and to explore new markets. Targets for our ODM
and street fashion include Japan, Korea, Taiwan, China,
India and the Middle East.
He continued, BIFF&BIL is an ideal platform for the entire
industry to express their manufacturing potential and
creative ideas. By working with DEP, and by consolidating
our strengths from industry expertise, unique craftsmanship,
diversity and innovation, we see greater opportunities for
industry networking and winning new businesses. The ratio of
domestic to overseas customers from this year's fair is
Riding on the theme, Look East, BIFF&BIL 2010 will
feature about 1,200 booths from more than 1,000 selected
domestic and overseas exhibitors. Exhibits from Thai
textile and garment industry range from fibers and fabrics,
textiles, clothing and accessories, to leather products and
materials, and shoes as well as trend books and fashion
media, equipment and software solutions all from OEM to
Special Events include ASEAN and Japan Pavilion, 48 fashion
shows, Asian Designer Congress, a series of seminars and
With the continuous support from the government and private
sectors, we are confident that the industry will be able to
compete in the world's fashion arena. Our manufacturers and
designers within the textile and garment industry are now in
place to collaborate and deliver the best to ASEAN and
emerging markets around the world, said Mr Dej.
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