As an apparel designer, consumer soft
product manufacturer, or recreational sewing buff, the
cloth label identifying your name and your brand is probably
last thing on your mind and is often overlooked until the
last panicked moment. Whether your textile branding
needs are simply personal---such as simple name
identifier (e.g. "Made by Grandma"), or an actual custom
designed branding message, many manufacturers, crafters, and
designers often overlook labeling their products until the
last critical moment. We suggest allowing for 4-6 weeks for
optimum pricing and quality options.
There are two major types of
clothing labels: Woven and Printed
Woven labels are constructed with a
weave (threads interlaced on a vertical and horizontal axis)
based on your design specifications. A digital air jet
loom receives digital information from a graphic
interface and weaves your artwork ad part of the fabric. The
labels are then hot cut or ultrasonically cut and/or folded.
-Durability: The polyester fibers do
withstand repeated use very well, including washing/dryer
and high friction use.
-Usually, manufacturing woven labels
takes a longer time course for completion. Most woven
textiles have to be imported to places such as . If a
clothing designer is in a time crunch, that is, short on
time, then this is not the recommend choice for clothing
Woven artwork limitations:
-All artwork, including logo drawings
an lettering have to be a clear, smooth 2-D linear
presentation. There can be no color gradients,
shadows, or extremely small fonts with irregular
edges. You must keep in mind that the loom is weaving a
very small piece of fabric, and that the label design woven
must conform to weaving loom principles and limits with
technology. If you have an intricate design, it is prudent
to manufacture printed clothing labels, as described below.
-Unless cut ultrasonically, the label
may be scratchy to the skin.
Printed clothing labels are constructed
of various types of ribbons or other materials that are
printed, cut, and folded. The most common materials are
cotton and satin. Other options include. leather, faux
suede, tyvek, or jackron.
-A shorter turnaround time. Often,
printed labels are domestically manufactured---that is, made
in the North American continent, Europe, or Australia---this
allows for a shorter logistics manufacturing chain, and a
faster completion time.
-With the advances in textile
technology, manufacturers are able to print
photographs-quality images, including , color shading and
shadows and three-dimensional color gradients. Highly
elaborate details of your design (such as photograph) can be
captured. This allows for strong branding opportunity.
-Very soft to the touch.
-48 hour rush manufacturing turnaround
available with some US manufacturers.
-May fade over time with repeated
frictional hot washing/dryer use, though the technology is
-Background colors usually need to be
either pastel or white colors---though less detailed screen
printing is available for darker material.
Be sure to plan 4-6 before product
launch. Planning early saves you stress, time, and a LOT of
Mary Wingo, Ph.D. is a partner of a
textile label research and innovation team and head of
business development at
Woven Label Source, a international deep-discount custom
clothing label supplier for 25 years. Woven Label Source is
a division for TX ATA Design Investments, Inc., and has
pioneered exciting cutting edge technology and innovation in
the textile, printing, and plastics industries.
Learn more about clothing labels from
the Woven Label Source at
Learn more about
clothing labels here on Apparel Search.