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LOOKK, a new platform that connects young designers with
consumers through an open social network, launches today with an
impressive team of seed investors that includes Net-a-Porter
founder Carmen Busquets, Eden Ventures and 500 Startups founder
LOOKK aims to fundamentally
change the way young designers and labels enter the fashion
market by providing a platform for them to showcase their
designs to a community of fashion-lovers, all of whom have the
opportunity to feedback on what they love and directly influence
the items that are produced for sale within the LOOKK Webshop.
By providing an open network for designers to engage directly
with consumers, LOOKK gives every new fashion graduate or
aspiring designer the chance to be discovered and become
successful on their own merits, making visible a section of the
industry that has tough entry barriers to overcome. In turn,
consumers are able to purchase unique, authentic garments in the
knowledge they are supporting young, fresh talent.
Andreas Klinger, co-founder and COO of LOOKK, said: "Until now
fashion has been a slow adopter of technology. LOOKK aims to
change this by connecting new designers with consumers online
and harnessing the power of social networks to give both groups
a voice. "Social media has completely changed how new
fashion gets discovered. New trends and names now surface more
often and quicker than retail and production cycles can adapt
to. This leaves an untapped potential of new designers with
proven demand but no ‘first steps' to market – LOOKK provides a
solution for this."
Designers can upload a single design or showcase an entire
collection with each item having the potential to be discovered.
By garnering support from the LOOKK community as well as their
own social networks, they can increase their level of exposure
and in turn, have the opportunity to be identified by an expert
fashion panel who, using data to estimate market demand, will
ultimately choose which items are put into production. Once
selected, LOOKK is responsible for the high-quality
manufacturing, distribution and disbursement of the pieces,
including all associated costs.
LOOKK is the brainchild of
Tamas Locher, Andreas Klinger and Gilbert Wedam, who formerly
founded Garmz, last year's winner of European micro seed fund,
Seedcamp. As the original concept evolved to encompass a broader
proposition and superior product, the team chose to rebrand with
a name and style that better reflected the platform.
As well as Carmen Busquets, Eden Ventures and Dave McClure,
LOOKK has also received seed funding from Kima Ventures and
angel investors Sherry Coutu, Richard Titus and Tom Hulme.
From today fashion designers and fashion-lovers can log on to
Read more fashion industry news archive from 2011:
2011 Fashion Articles
January 2011 Fashion Articles
February 2011 Fashion Articles
March 2011 Fashion Articles
April 2011 Fashion News Articles
May 2011 Fashion Articles
June 2011 Fashion Article Archive
July 2011 Fashion Article Archive
August 2011 Fashion Article Archive
September 2011 Fashion Article Archive
Read more fashion articles from
2010 Archive - Fashion Articles
Read more fashion articles from
2009 Archive - Fashion Articles
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