Moschino's creativity meets the virtual store
yoox.com for a limited edition capsule collection
of leashes and collars, MOSCHINO PETS. Available
exclusively on yoox.com, the collection will be online in
PETS area starting at the end of May 2011.
All proceeds from the MOSCHINO PETS project
will go to the "National
Disaster Search Dog Foundation", a non-profit
organization dedicated to training rescue dogs to become
search dogs. Once trained, these dogs are partnered with
firefighters and other first responders to assist in finding
people after natural disasters. In particular, the project
supports the rescue activities conducted after the recent
earthquake in Japan.
collection is complete without the perfect model, our
ambassador for this project is a champion known worldwide
for his grace and elegance. As World Champion 2006 and
father of the current World Champion 2010, Woferlow
Single Malt (better known as "Rocco") is a legend
amongst dogs and humans alike. Thanks to his adorable puppy
eyes, this six-year-old tricolor basset hound is the ideal
mascot to represent the savoir-fair of the exclusive
MOSCHINO PETS line.
playfulness depict themselves through the exclusive
MOSCHINO PETS styles: the "Fioccosso" ("Bow-bone")
collar in black leather with golden details and a white
resin bone-shaped bow attached to a leash, which also
features the ironic bow. For more romantically-inclined
four-legged friends, there is the "Cuori"
("Hearts") collar. Featuring a reinterpretation of the
iconic Moschino heart, the collar and leash set comes in
brown punched leather with golden hearts. MOSCHINO PETS
is available in three sizes and
is sure to satisfy all styles and tastes.
Learn more about
fashion here on Apparel Search.
yoox.com, established in 2000, is the leading virtual
store for multi-brand fashion and design in the world.
Thanks to long-standing direct relationships with designers,
manufacturers and official retailers worldwide, yoox.com
offers a never-ending selection of products that are
hard-to-find elsewhere, including: an edited range of
end-of-season clothing and accessories from the world's most
prestigious designers, exclusive capsule collections,
eco-friendly fashion, and a unique assortment of home design
objects, rare vintage finds and art books.
is "Powered by YOOX Group", which has offices and operations
in the United States, Europe, Japan and China, ensuring an
exceptional level of customer service: over 1 million orders
per year in 67 countries; delivery is rapid and reliable,
returns are fast and easy and customer care is
Moschino has earned a
prominent place within the international fashion context,
thanks to its history, coherence and continuity. With the
Moschino, Moschino Cheap and Chic and Love Moschino
lines, the hallmark of Moschino remains its creative mixture
of irony and elegance in the reinterpretation of classics.
1994, Rossella Jardini has been the creative director of
Moschino, responsible for the image and style of the brand.
Search Dog Foundation
Founded in 1996,
Disaster Search Dog Foundation (SDF) is a non-profit,
non-governmental organization based in Ojai, California.
Their mission is to strengthen disaster response in America
by recruiting rescued dogs , training them to become search
dogs so that they can be partnered with firefighters and
other first responders to find people buried alive in the
wreckage of disasters. They offer professionally trained
canines and an ongoing training program at no cost to fire
departments. There are currently 74 SDF-trained Search Teams
located in California, Florida, Nebraska, New York,
Oklahoma, Texas, and Utah, acting on the national and