Apothecary is a lifestyle brand that uses fashion as
means of promoting social awareness. They are dedicated to
individuals like you who are individuals not because it's
cool to be so, but because you don't know any other way to
be. Individuals like you who know style is more than
following what's on trend, and refuse to join the bandwagon.
Each season, they select and focus
on a specific American industry, and uncover various unknown
truths and misrepresentations by way of fashion. This season
American Apothecary is showcasing remedies that are no
longer available because they are now illegal and/or
exceptionally dangerous. By doing so, they are commenting on
how our perceptions of these now taboo substances, have
drastically changed over the last 100 years.
Their objective is fashion with a
purpose; and their mission is to urge the public to "TAKE A
CLOSER LOOK" at what they are prescribed to put in their
bodies. Are today's prescriptions tomorrow's drugs? They
just like you have a story to tell. Here is their Take
a Closer Look… What's yours?
Learn more at