Your Daughter's Jeans (NYDJ) announced that apparel
industry veteran Kevin Mahoney has been named NYDJ's new
Mahoney, an experienced apparel executive, was most
recently President and CEO of Hartstrings, a wholesaler and
retailer of children's better collection apparel in
Philadelphia, PA. Prior to
his post at Hartstrings, Kevin was the President of Chaps
Ralph Lauren and President of
The Arrow Shirt Company where he spent 18 years in several
"Kevin is a versatile executive with excellent leadership
skills and a deep understanding of the industry," said
Edwin Lewis, Chairman and CEO
of NYDJ. "I feel confident that Kevin's experience and
knowledge will help enhance our growing NYDJ business."
Mahoney will be responsible for all aspects of the
brand's business strategy and operations. He will be based
in NYDJ's Vernon, CA office
and will report to Lewis.
NYDJ is known for the
original slimming jean, featuring fashionable and
comfortable denim styles that help women look and feel a
size smaller. The brand has quickly developed a cult
following among women worldwide, witnessed through thousands
of "thank you" letters from satisfied customers and a strong
sales record at major department stores.
"I'm thrilled to take on this exciting new opportunity
and lead the continued expansion of the NYDJ brand," said
Mahoney. "NYDJ offers a design and quality proposition which
is truly unique to the marketplace, and I plan to leverage
the successful connection that NYDJ has established with
consumers both domestically and internationally."
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