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Aksel Group Inc, the holding company behind AkselParis.com, a
direct-to-consumer fashion company, recently announced it has
closed a seed round of $500,000 led by Inspiration Ventures.
Also participating in the round were David McClure's
500Startups, serial entrepreneur Fabrice Grinda founder of OLX,
IG Expansion's Jose Marin, Paul Bragiel of I/O Ventures and
French entrepreneur Nicolas Bernadi.
Aksel Paris is a
direct-to-consumer men's fashion company available exclusively
online at AkselParis.com. Selling luxury men's clothing under
the Aksel brand online, as opposed to department stores, allows
Aksel to sell at a significant discount- 30% to 50% cheaper-
according CEO Yazid Aksas. "I quickly realized that we could
deliver clothes that are better quality than the big brands
found at high-end department stores, and we could also make them
affordable to the everyday man by cutting out the stores'
commissions," says the Stanford MBA graduate. The majority of
Aksel products are made in Europe with the finest fabrics
available and shipping is always free.
To celebrate its funding, AkselParis.com is offering $50 off on
any order over $100, just use the code "500K" at checkout.
The company, which already has several thousand customers, will
use the funding to grow its line in different categories; it
already produces shirts, socks, footwear, cufflinks and even
iPad covers. It is launching a full line of European-made
scarves and coats, available in several weeks. Aksel has a
strong following amongst the young professionals, in part due to
an innovative social mediastrategy. For example, the company
names every shirt after its best customers who then become its
strongest brand advocates.
Aksel, located in San Francisco and New York, features a
European-influenced brand tailored for the US market. Aksel
created a line of original shirtsthat avoid the traditional
dress shirtpitfalls of sagging collars and overall bagginess.
They look equally well tucked-in or un-tucked and the stiff
collars address the less formal, tie-less culture. "I am still
puzzled why most brands ask for your collar size while most of
the guys out there don't wear ties anymore. What matters to us
is your body type so we can provide you the best fit, and that's
why we ask for the customer's height and weight. We have
developed an original numeric sizing system that goes from 2 to
6," adds Yazid.
Aksel Paris is
positioning itself as a one-stop shop for men, and will soon
begin distributing European brands that are not available in the
US. "Over the past couple of months we've been approached by
many brands, much bigger than us, that have zero presence in the
US. In the offline world, those brands would have to go through
a lot of pain in order to reach American customers, we are
solving that problem. AkselParis.com is going to become your
go-to place for men's European fashion at reasonable prices - I
am not interested in selling $5,000 coats," says Yazid, a native
Frenchman. "We will be distributing around 20 very cool European
brands by the end of the year."
For more information on Aksel Paris visit www.AkselParis.com
Read more fashion industry news archive from 2011:
2011 Fashion Articles
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June 2011 Fashion Article Archive
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October 2011 Fashion News Article Archive
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