It might surprise you to learn that
British clothing manufacturer Henri Lloyd was actually a soldier
in the Polish army. Strange right? Then in 1946 he was awarded
medals by both the Polish and British armies.
They don't say that on the
label. And once the Second World War had ended Henri settled in
Manchester where he studied textiles and design before creating
the clothing company we all know as Henri Lloyd. Well that's not
that's not the perception of Henri Lloyd I have so I was
compelled to do a little research.
After creating a name for himself
Henri realised sometime in the early 60's that technical fabric
Bri-Nylon had potential and formed Henri Lloyd Limited in 63'.
He pioneered the first non-corrosive zip and used Velcro rather
than a form of varnishing to water-proof his jackets.
These innovations meant that Henri Lloyd was the outfitter of
choice for the extreme explorer. In 1966, Sir Francis Chichester
became the first man to circumnavigate the globe and in 79' Sir
Ranulph Fiennes completed the first round the world journey
using the poles. Both men wore Henri Lloyd.
Since then Henri Lloyd has diversified into other markets and
now successfully attracts a wider demographic than just
explorers. Most notably the range of clothes they called Henri
Lloyd Black Label which was collaboration between Massimo Goggi
and Henri Lloyd. This range was so successful that they were
awarded Fashion Brand of the Year in the UK and showing that
Henri Lloyd isn't just a success when they are making extreme
Although I was surprised to find out that Henri Lloyd continues
to back explorers. In 2006 they once again backed Sir Robin
Knox-Johnson - the first person to sail around the world
non-stop alone - in the Around Alone Ocean race which sees
competitors circumnavigate the globe only stopping at five
ports. They also backed Emma Richards the first British woman to
complete the Around Alone in 2003 and helped her to become the
national symbol she is today.
Then in 2010 they launched their Blue Eco campaign which marked
the start of Henri Lloyd's journey towards reducing their
environmental impact. The idea is that customers return their
used clothes to one of Henri Lloyd's offices and the fabric is
recycled into new highly durable polyester fibres to bring new
life to old but still precious resources. It reduces the huge
carbon footprint that is requires to make new polyester.
Which marks the conclusion of my
investigation. Henri Lloyd is far from the working class youth
that I associated them with and their commitment to explorers
and sustainability is refreshing. You can find more out about
Henri Lloyd from any of the links below
and if the mood
takes you perhaps buy some recyclable clothes as well.
Henri Lloyd Resources:
Henri Lloyd Footwear
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