NUDIE JEANS :
COMMITTED TO CONSERVATION
It's refreshing to come
across a brand that has aims above and beyond just selling
clothes. The people at Nudie Jeans are just that committed and
aim to create their jeans with as little damage to the
environment as possible.
This is no easy task.
The cotton industry is so large it is common that companies
resort to pesticides and genetic modification to help better
protect their crops. Of course this has a hugely damaging effect
on the environment.
Nudie Jeans use organic
cotton as much as they can, which is most of the time, in hope
that they can create a product that is sustainable in terms of
the environment and as a business.
But in order to be
considered organic the cotton fields from which the cotton is
taken must be pesticide free for over three years and Nudie
jeans have achieved that feat and as a rather nice touch come
delivered in recycled paper packaging demonstrating just how
conservation the brand is.
And the jeans themselves
are that bad either. Take a look at this pair of Thin Finns:
These jeans are a
slimmed down version of the 1950's carrot shaped silhouettes.
They are slim from the hip and tapers down to a narrow leg
opening and in my humble opinion might look cool with braces;
particularly with a white T-shirt.
Following through to
their website, which can be found here http://www.nudiejeans.com,
you will be met with a rather nice animated shop that will allow
you move the model left and right to get a better feel for how
the clothes look if you decide to buy them online.
It's a nice step towards
solving the problem of not being able to try clothes on when you
shop online but doesn't quite answer the issue completely.
All in all I'm rather
impressed with Nudie jeans. Especially when I found the above
pair of Thin Finn's on the site – me being a rather lanky guy
called Finn – and I already have a pair in the post.
So for the sake of environment - and fashion if that's
not your interest - mosey on over to their site and take a look
at what they have on offer. I strongly recommend it.
Nudie Jeans Resources
from Cruise Fashion
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