Fratelli Rossetti presents "Milano"
the lace-up that celebrates the reopening of the boutique in
Saturday the 31st of March was the
reopening of the boutique at 1, Via Montenapoleone. This
timehonoured address is a reference point in the style world
and indeed for Milan as a whole: in fact it was the first
home of Fratelli Rossetti.
"Milano" is an urban chic lace-up,
and has been designed especially to celebrate this occasion.
Made in patent leather, it comes in a range of dazzling,
bright colours: navy blue, cyclamen, powder pink, meadow
green and orange.
"Milano", features a contemporary
design, extremely soft leather and hand-perforated uppers
that together underscore all the qualitative features that
have long set Fratelli Rossetti apart.
Craftsmanship and style also
characterise the new concept of the boutique designed by
French architect François Muracciole: each and every element
and detail of the shop has been designed to express the art
of creating footwear, and the essence of Fratelli Rossetti.
The location is a historical
reference point for Milan's inhabitants, and now it has
changed its look and strengthened its own identity: in fact
the restyling is inspired by the lifelong work of the
artisan, and each and every detail is analysed to reflect
the brand's values. The essence and style of Fratelli
Rossetti are expressed through a number of furnishing
elements designed for the boutique by French architect
François Muracciole. In the entrance, visitors are welcomed
by an original leather floor which evokes one of the
materials the company has always used most. The base on
which the iron and glass display surfaces stand is inspired
by the movement of the dies used to cut the leather by hand:
all under a paper ceiling that creates a soft, cloud effect.
The boutique has a display area of
around 200 m², spread out over 3 storeys. The ground floor
and first floor are dedicated to displaying the products,
whilst the second floor is given over to the "Su Misura Uomo"
(tailor made) project, the new sartorial service being
offered by Fratelli Rossetti. The project was conceived to
satisfy even the most demanding customers in search of a
product made by hand, in keeping with the company's
tradition, and modelled to suit the individual's needs.